Lead Forensics vs Leadberry

Lead Forensics identifies businesses visiting a website by matching visitor IP addresses against its B2B database. For each identified company, it can show firmographic details, pages viewed, time on site, referral source and return visits. Users can create triggers from firmographic details or website behaviour and receive alerts when a business returns. An optional contact feature provides information about people employed by matched businesses; those people may not be the visitors themselves. The service runs on web and API platforms and integrates with more than 60 tools, including Salesforce, HubSpot, Pipedrive, Zoho and Microsoft Dynamics. Pricing is based on website visitor volume, with unlimited user access not affecting the price. There is no free plan; pricing is available on request, with a 7-day trial. During that trial, tracking code runs without a cookie, personal data is not processed and the customer portal is unavailable. Lead Forensics was founded in 2009 and is headquartered in London, UK. The company says its SaaS development and provision are certified to ISO/IEC 27001:2013 and that it acts as a data processor for customer personal data.

Leadberry is web-based B2B lead-generation software that turns website visits into company leads. It uses IP addresses to identify visiting organizations, not individual visitors, and provides company names, website URLs, industries, bios, and social pages. Its people data can include names, positions, phone numbers, email addresses, LinkedIn connections, and Facebook and Twitter profiles. Visitor metrics show traffic source, visit count, time on site, and pages viewed. Users can filter leads by name, pageviews, time on site, visited URLs, campaign parameters, geolocation, and traffic source or medium. Leadberry says its AI filters residential ISPs, finds company names and industries, and analyzes visitors in milliseconds. Installation options include tracking code, Google Tag Manager, a WordPress plugin, and Wix. Direct integrations include Pipedrive, Insightly, Salesflare, Zoho CRM, Zoho SalesIQ, Slack, and Pabbly, with more available through Zapier. The free plan allows 25 unique leads monthly, one user, three websites, and 10 days of historical data. Paid plans start at $24 a month with annual billing; month-to-month pricing starts at $29.