Avoma vs Marcenta
Avoma
avoma.com
Marcenta
marcenta.aiSide by side
| Figure | Avoma | Marcenta |
|---|---|---|
| Price from | $19/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 10 | 1 |
| Spec score · Sales Appointment Scheduling Software | 9.5 (#1) | 6.8 (#22) |
| Integrations | Official integrations cover Salesforce, HubSpot, Zoho, Pipedrive, Copper, Zoom, Google Meet, Microsoft Teams, Slack, ClickUp, Aircall, Dialpad, RingCentral, Salesloft, Outreach, and other tools. | The reporting page lists Google Ads, GA4, Search Console, HubSpot, LinkedIn Ads, Meta Ads, Salesforce, Pipedrive, Reddit Ads, and Apollo; availability can vary by plan and rollout stage. |
| Lead routing | Its Lead Router supports website-form qualification, distribution rules, and outbound handoffs between SDRs and account executives. | Lead routing can enrich requests, apply ownership and routing rules, and track meeting booking, RSVP, and attendance outcomes. |
Plans
Avoma
- Startup$19 a month
- Organization$29 a month
- Enterprise$39 a month
- Free view-only userFree
- Free trialFree
- Lead Router add-on$19 a month
- Conversation Intelligence add-on$29 a month
- Revenue Intelligence add-on$29 a month
- Startup monthly$29 a month
- Organization monthly$39 a month
In their own words
Avoma
Avoma captures meetings with a bot and provides transcripts, summaries, and action items. It works on the web, iOS, and Android, and captures meetings on Zoom, Microsoft Teams, Google Meet, Webex, and GoToMeeting. Transcription supports 62 languages, and calendar integrations are included. A free view-only user can watch recordings, view notes and transcripts, comment, and share. Paid plans are billed annually: Startup costs $19 a month for up to 25 paid seats, and Organization costs $29 a month for up to 100 paid seats. Both include unlimited free view-only seats. Enterprise costs $39 a month, is billed annually only, and requires at least 10 paid seats. Avoma was founded in 2017 and is headquartered in Palo Alto, California, United States.
Marcenta
Marcenta is a web-based operating layer for B2B demand generation and marketing operations. It combines marketing-data monitoring and reporting, lead routing, SDR call intelligence and agentic workflows. Reports can bring together campaign, web analytics, CRM, sales-engagement, call and revenue data, then add AI-generated explanations and recommended actions. Continuous and adaptive monitoring surfaces changes that may matter to pipeline. Lead routing enriches requests, applies ownership and routing rules and tracks meeting bookings, RSVPs and attendance. Call analysis distinguishes human conversations from IVR, voicemail and failed connections, then scores quality signals. Workflows use triggers, connected context, agents, decision paths and reviewable outputs; workspace owners can keep results as drafts. Listed integrations include Google Ads, GA4, Search Console, HubSpot, LinkedIn Ads, Meta Ads, Salesforce, Pipedrive, Reddit Ads and Apollo, with availability varying by plan and rollout stage. The privacy policy describes encryption in transit and at rest, tenant isolation, role-based access controls and operational monitoring. It says customer data is not used to train third-party general-purpose AI without explicit consent. Pricing includes a free plan, paid plans from $129/mo and a 5-day trial.