Awario vs SocialOS

Awario monitors mentions across social networks, websites, news and other online sources. Coverage includes X, Facebook, Instagram, Reddit, YouTube, Vimeo, blogs, forums and the wider web, with sentiment and news monitoring. Users can respond to customer questions in the app and follow up on comments. Alerts can be sent by email or Slack; Slack integration and API access are also available. Awario says it crawls over 13 billion web pages daily in addition to using APIs. Paid plans are billed monthly or annually. The listed annual-billing prices are $29 a month for Starter, $89 a month for Pro and $249 a month for Enterprise. Starter covers three topics and one team member; Pro allows 15 topics and 10 team members; Enterprise allows 100 topics and unlimited team members. Pro and Enterprise include CSV mention export, while Enterprise includes API access and an account manager. A seven-day trial offers Starter access, requires no credit card and allows up to three alerts and 30,000 mentions. Awario was founded in 2015 and is headquartered in Nicosia, Cyprus.

SocialOS monitors social signals from ideal buyers, organizes Voice of Customer insights, and supports personalized outreach and referrals. Its four listening modes are Topic Search, Comment Campaign, Own Engagement, and HubSpot Segment. ICP filters score engagers using criteria such as title, seniority, company size, industry, location, and tech stack. VoC Insights surfaces themes, engagement patterns, tone, and conversation gaps; Content Studio drafts LinkedIn posts from those themes and is labeled Beta. Campaign workflows can include connection requests, profile views, waits, branches, and messages, with AI drafts available for review before sending. Referral campaigns match partners’ LinkedIn networks to an ICP and prepare introductions for partner approval. SocialOS describes bidirectional HubSpot CRM sync, Slack workflow notifications, and connections to LinkedIn sender profiles. It also offers an MCP server and CLI with approval steps before actions affect LinkedIn. The web-based service has a free plan and paid plans beginning at $199 a month. Plans meter actions, and the terms place responsibility for connected-platform rules on customers while noting LinkedIn may restrict or terminate accounts using tools like this.