Awin vs Endorsely

Awin connects brands with more than one million partners for partnership marketing. Its directory, recommendations, and campaign marketplace help advertisers discover publishers and promotional opportunities. Reporting covers campaign results, customer journeys, and publisher, product, and creative performance. Advertisers can create commission groups using product, customer status, coupon code, campaign, publisher, and transaction-date criteria; Advanced adds further rules. Tracking records basket value, product count and type, customer status, coupon use, and click-to-sale delay. Ecommerce plugins and a Conversion API support tracking integrations, while Awin lists more than 80 technology partners. Automated payouts, fraud prevention, last-click attribution, and API access are included capabilities. Security information includes ISO 27001 certification, regular penetration testing, and GDPR measures. Self-managed advertisers maintain and test their tracking, with paid integration help available. The publisher app supports link creation, partner discovery, storefronts, offer filtering, earnings, and performance insights. Access costs £99 a month plus VAT and a 3.5% transaction fee; Accelerate costs £199.00 GBP plus VAT and a 2.5% fee.

Endorsely is affiliate-program software for SaaS businesses, available through the web and an API. It tracks affiliate referrals, conversions, revenue, subscription renewals, upgrades, refunds, trials, and cancellations. Programs can use affiliate links, discount codes, deep links, SubIDs, first-click or last-click attribution, and adjustable cookie lengths that default to 90 days. Commission rules support one-time, recurring, or mixed payments, with rates and bonuses for affiliate tiers. The AI Affiliate Finder identifies partners promoting competitors, finds contact details, and drafts outreach emails. Endorsely formats bulk payouts for PayPal mass payments and includes fraud alerts for paid-ad conversions and self-referrals. Stripe is the main integration, with a Manual API endpoint for custom setups or multiple processors. Customers can use their domain, replace the logo, customize application colors, and provide different permissions to unlimited team members. A free Starter plan is available; paid plans start at $39 a month.