Awin vs OpenPartner

Awin connects brands with more than one million partners for partnership marketing. Its directory, recommendations, and campaign marketplace help advertisers discover publishers and promotional opportunities. Reporting covers campaign results, customer journeys, and publisher, product, and creative performance. Advertisers can create commission groups using product, customer status, coupon code, campaign, publisher, and transaction-date criteria; Advanced adds further rules. Tracking records basket value, product count and type, customer status, coupon use, and click-to-sale delay. Ecommerce plugins and a Conversion API support tracking integrations, while Awin lists more than 80 technology partners. Automated payouts, fraud prevention, last-click attribution, and API access are included capabilities. Security information includes ISO 27001 certification, regular penetration testing, and GDPR measures. Self-managed advertisers maintain and test their tracking, with paid integration help available. The publisher app supports link creation, partner discovery, storefronts, offer filtering, earnings, and performance insights. Access costs £99 a month plus VAT and a 3.5% transaction fee; Accelerate costs £199.00 GBP plus VAT and a 2.5% fee.

OpenPartner is a partner attribution platform for tracking clicks, identity, revenue, and payouts. It is positioned for SaaS, ecommerce, and other businesses running partner programs, as well as creators promoting brands. Brands can optionally list offerings on the OpenPartner Network, where creators can browse programs and apply. Brands pay partners directly through Stripe Connect; OpenPartner does not hold money. Listed integrations include Stripe Billing webhooks and CRM workflows for HubSpot, Salesforce, Pipedrive, Close, and Copper, as well as Zapier and Make. The browser SDK is installed as @openpartner/sdk and ships ESM and CJS bundles with no runtime dependencies. Self-hosting uses Docker Compose for Postgres, the API, click router, and portal on one machine, and requires Docker 24+ with 2GB RAM minimum. Hosted data residency is in the US today; SOC 2 Type II is planned, and DPA support is available on request. Hosted Revshare is priced at 3% of GMV with no monthly fee; Flex is $49 per month plus 1.5% of GMV. A free self-hosted core is listed.