Awin vs Tapfiliate

Awin connects brands with more than one million partners for partnership marketing. Its directory, recommendations, and campaign marketplace help advertisers discover publishers and promotional opportunities. Reporting covers campaign results, customer journeys, and publisher, product, and creative performance. Advertisers can create commission groups using product, customer status, coupon code, campaign, publisher, and transaction-date criteria; Advanced adds further rules. Tracking records basket value, product count and type, customer status, coupon use, and click-to-sale delay. Ecommerce plugins and a Conversion API support tracking integrations, while Awin lists more than 80 technology partners. Automated payouts, fraud prevention, last-click attribution, and API access are included capabilities. Security information includes ISO 27001 certification, regular penetration testing, and GDPR measures. Self-managed advertisers maintain and test their tracking, with paid integration help available. The publisher app supports link creation, partner discovery, storefronts, offer filtering, earnings, and performance insights. Access costs £99 a month plus VAT and a 3.5% transaction fee; Accelerate costs £199.00 GBP plus VAT and a 2.5% fee.

Tapfiliate has no write-up on Specifiction yet; its figures are above.