Awin vs Trackdesk

Awin connects brands with more than one million partners for partnership marketing. Its directory, recommendations, and campaign marketplace help advertisers discover publishers and promotional opportunities. Reporting covers campaign results, customer journeys, and publisher, product, and creative performance. Advertisers can create commission groups using product, customer status, coupon code, campaign, publisher, and transaction-date criteria; Advanced adds further rules. Tracking records basket value, product count and type, customer status, coupon use, and click-to-sale delay. Ecommerce plugins and a Conversion API support tracking integrations, while Awin lists more than 80 technology partners. Automated payouts, fraud prevention, last-click attribution, and API access are included capabilities. Security information includes ISO 27001 certification, regular penetration testing, and GDPR measures. Self-managed advertisers maintain and test their tracking, with paid integration help available. The publisher app supports link creation, partner discovery, storefronts, offer filtering, earnings, and performance insights. Access costs £99 a month plus VAT and a 3.5% transaction fee; Accelerate costs £199.00 GBP plus VAT and a 2.5% fee.

Trackdesk is affiliate software for managing affiliate, referral, and partnership programs. It supports direct linking, coupon-based tracking, ad click tracking, and server-to-server tracking. Teams can manage partners centrally with in-platform messaging and branded affiliate portals; unlimited affiliate partners are among its listed capabilities. Analytics include real-time data, customizable reports, and error logs. Commission features include recurring commissions and bulk payouts through PayPal, Wise, Tipalti, bank transfers, BTC, and ETH. Trackdesk describes AI tools for commission recommendations, revenue insights, postback configuration guidance, and program management through MCP-compatible clients. Listed integrations include Stripe, AppsFlyer, WooCommerce, Zapier, Shopify, PayPal, and others. Business costs $299 a month and includes 5 seats, 10 active offers, 100 coupon tracking, 900+ integrations, and one marketplace offer. Enterprise is $499 a month; Enterprise PLUS starts at $1,199 a month. A 14-day trial is available, but there is no free plan. For volumes above 20 million clicks per month, a private server may be required.