Awin vs Tracknow

Awin connects brands with more than one million partners for partnership marketing. Its directory, recommendations, and campaign marketplace help advertisers discover publishers and promotional opportunities. Reporting covers campaign results, customer journeys, and publisher, product, and creative performance. Advertisers can create commission groups using product, customer status, coupon code, campaign, publisher, and transaction-date criteria; Advanced adds further rules. Tracking records basket value, product count and type, customer status, coupon use, and click-to-sale delay. Ecommerce plugins and a Conversion API support tracking integrations, while Awin lists more than 80 technology partners. Automated payouts, fraud prevention, last-click attribution, and API access are included capabilities. Security information includes ISO 27001 certification, regular penetration testing, and GDPR measures. Self-managed advertisers maintain and test their tracking, with paid integration help available. The publisher app supports link creation, partner discovery, storefronts, offer filtering, earnings, and performance insights. Access costs £99 a month plus VAT and a 3.5% transaction fee; Accelerate costs £199.00 GBP plus VAT and a 2.5% fee.

Tracknow is an affiliate marketing platform for managing affiliates, influencers, commissions, fraud detection, and payouts. It tracks clicks, leads, coupon sales, first-time deposits, and revenue in real time, and supports CPA, revenue-share, hybrid, coupon, and tier-based commission rules. Partners can recruit sub-affiliates and earn commissions from their performance. The platform includes a partner portal, automated payouts, fraud prevention, API and MCP access, and an AI assistant called Tracky. Tracky can answer questions, analyze performance, explain reports, and create or update campaigns, commissions, and partner settings. Listed integrations include Shopify, WooCommerce, Magento, postbacks, PayPal, Tipalti, Wix, ClickFunnels, and AppsFlyer. Tracknow describes solutions for eCommerce, Forex and IB brokers, prop trading, iGaming, affiliate networks, and influencer marketing. It runs on web and through an API. Pricing is paid, with a 14-day trial and no free plan. The pricing note lists a starting price of $116/mo (annual); the plan details include options for networks, brands, brokers, and other operating models.