Awin vs TUNE

Awin connects brands with more than one million partners for partnership marketing. Its directory, recommendations, and campaign marketplace help advertisers discover publishers and promotional opportunities. Reporting covers campaign results, customer journeys, and publisher, product, and creative performance. Advertisers can create commission groups using product, customer status, coupon code, campaign, publisher, and transaction-date criteria; Advanced adds further rules. Tracking records basket value, product count and type, customer status, coupon use, and click-to-sale delay. Ecommerce plugins and a Conversion API support tracking integrations, while Awin lists more than 80 technology partners. Automated payouts, fraud prevention, last-click attribution, and API access are included capabilities. Security information includes ISO 27001 certification, regular penetration testing, and GDPR measures. Self-managed advertisers maintain and test their tracking, with paid integration help available. The publisher app supports link creation, partner discovery, storefronts, offer filtering, earnings, and performance insights. Access costs £99 a month plus VAT and a 3.5% transaction fee; Accelerate costs £199.00 GBP plus VAT and a 2.5% fee.

TUNE is a partner marketing platform for brands, agencies and networks managing performance partnerships. Advertisers can recruit partners, manage offers, track conversions, optimize campaigns and pay commissions. Cookieless postback tracking covers apps, mobile web and desktop, with real-time reporting and data streaming. Automation can streamline workflows, detect and reject click fraud, and apply payout rules using configurable approvals, pay periods, currencies and payment processors. TUNE Marketplace helps customers find affiliate partners and manage partnerships, reporting and aggregated commission payments. The service is available on the web and through an API; TUNE says its two-way API has over 650 endpoints. Listed integrations include Branch, Kochava, AppsFlyer, Adjust, Singular, Payoneer, Tipalti, Shopify, WooCommerce and Google Tag Manager. TUNE lists SOC 2 Type II and SOC 1 Type II certifications and GDPR compliance with ePrivacy certification. The Enterprise plan is $899 a month, paid annually. Scale is $1,500 a month, paid annually, and includes 2,500 conversions per month. There is no free plan; partner payments and onboarding are fee-based on the listed Scale plan.