AWS Clean Rooms vs Permutive

AWS Clean Rooms lets companies analyze collective datasets without exchanging or copying the underlying data. Multiple companies can contribute to one collaboration while retaining data in their own accounts. Customers can permission AWS data and work with partner datasets in Snowflake and AWS through zero-ETL. Analysis supports SQL, Spark SQL, PySpark and machine learning. AWS lists advertising insights, investment decisions, research and development, customer insights and reporting as use cases. Privacy controls include fine-grained analysis rules, differential privacy, cryptographic computing, output restrictions and query logging. Clean Rooms ML supports custom and lookalike modeling; custom modeling allows collaborators to bring a model for training and inference without sharing underlying data or intellectual property. Access is available through the console, API, SDKs and command line. AWS lists availability in 11 Regions. Pricing is pay-as-you-go by capability and Region, with stated minimum charges for Spark SQL and PySpark. No free plan is available.

Permutive combines a data management platform, clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. It ingests first-party data from sites, apps, or CDPs to build a real-time audience graph, with audience segments based on behavioral, contextual, and demographic data. Its clean room supports collaboration with more than 150 publishers without data transfers, PII sharing, or code writing; advertisers can activate through more than 150 publishers and SSPs using one Deal ID. The clean room can run on Google Cloud, Snowflake, Databricks, and Azure. Permutive lists connections to identity and contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media. The company says its Edge technology processes data on-device, and that processing for its vertical publisher solution complies with GDPR, CCPA, and other global regulations. It has completed SOC 2 and SOC 3 audits. The company was founded in 2014 and is based in London. Pricing is on request; there is no free plan or trial. Supported platforms are Android, iOS, and web.