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SPECIFICTION
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Awshar AI vs dig

Awshar AI

awshar.in

dig

dig.ai

Side by side

FigureAwshar AIdig
Price from—$25/mo
Free plan—Yes
Free trialYes—
Open source——
WebYesYes
APIYesYes
Plans published04
Spec score · AI Social Listening Tools8.0 (#9)9.0 (#2)
Spec score · Social Media Listening Software7.8 (#32)9.0 (#2)
CoverageIt says it monitors conversations across 7+ platforms and 500+ data sources in real time.The maker says dig analyzes 90%+ of social video across TikTok, YouTube, Instagram, Reddit, X and Facebook.
Intended usersThe company says its platform serves brands, political parties, and government agencies.The maker identifies brand and consumer insights teams, strategy leaders, communications and PR teams, agencies, research teams, and public sector teams as users.
SecurityAwshar says it uses industry-standard technical, organizational, and administrative safeguards and trains staff with access to personal information.The Enterprise plan lists SAML SSO, audit logs, a dedicated organization environment and full data isolation, and says customer data is never used for model training.
Sentiment analysisYesdig provides context-aware sentiment analysis for tone, topics, creators and changing positive or negative reactions.

Plans

Awshar AI

No plans published.

Awshar AI pricing →

dig

  • FreeFree
  • Pro$25 a month
  • FreeFree
  • EnterprisePriced on request

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In their own words

Awshar AI

Awshar AI is a social listening and brand monitoring platform built for India, available on the web and through an API. The company says it monitors more than seven social platforms and 500 data sources in real time, including Twitter/X, Instagram, YouTube, Facebook, Reddit, Telegram, public WhatsApp groups, 300+ news outlets, and 200+ Indian forums. Its AI analyzes content in more than 20 Indian languages and 500+ dialects for sentiment, emotion, sarcasm, context, topics, and intent. Mention tracking supports Boolean queries, duplicate suppression, and searches across up to 12 months of archived data, although historical data is also described as limited. New mentions are said to surface in under two minutes. Crisis Monitor provides risk scoring, negative-spike alerts, source tracing, and guided response workflows. Ask Delishia answers natural-language questions about brands, markets, and competitors using real-time social data. Reports can be exported as PDF or Excel and scheduled. Analysis currently covers text, captions, and video comments; audio and video transcript analysis is on the roadmap. Pricing is on request, and a free trial is available with one platform, 500 monthly mentions, one Quick AI Report, basic sentiment analysis, and seven-day retention.

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