Azorus CRM vs Liaison TargetX Application Review

Azorus CRM is a cloud-hosted admissions and engagement platform built for universities and colleges. It follows prospective students from first enquiry through enrolment and later stages, combining lead management, events, communications and reporting. The system captures enquiries, scores and segments leads, creates forms, and supports reminders and prioritised follow-up. Event features include personalised timetables, QR attendance tracking, sign-up statistics and automated follow-ups. Staff can send personalised email and SMS campaigns, run calling campaigns, and provide self-service portals. Segmented campaigns, dynamic content, behaviour-based triggers, multi-language support and student portals support personalisation. Reports cover real-time activity, conversion, event participation and communication effectiveness. Integrations include SITS, Ellucian, NyA, Osiris, Unibuddy, Keystone, SpotMe, Zoom and Teams, plus a ready-made SITS API connector. Pricing is fixed for the contract, available on request, with no per-user fees or usage caps.

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