Azura Booking vs Boulevard
Azura Booking
azurabooking.com
Boulevard
joinblvd.comSide by side
| Figure | Azura Booking | Boulevard |
|---|---|---|
| Price from | A$29/mo | $143/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 1 | 4 |
| Spec score · Salon Software | 8.3 (#8) | 8.8 (#3) |
| Integrations | The site lists Stripe for online payments, Zeller for EFTPOS and Google Reviews integration; its terms also identify Telnyx, Resend, Google services, Vercel, AWS and AI providers as third-party services. | Listed integrations include Apple Calendar, Google Calendar, Facebook and Instagram Book Now, Okta, OPERA PMS, QuickBooks Online, Shopify, Zapier, Reserve with Google, Vish, Widewail and REACH.ai. |
| Marketing | Marketing features include email and SMS campaigns, promotions, Google Reviews integration and AI email suggestions; loyalty and win-back campaigns are marked “Coming soon.” | Marketing tools send SMS and email campaigns, while automated campaigns charge based on appointments booked. |
| Payments | The platform lists Stripe online payments and Zeller EFTPOS integration, plus deposits, split payments, cash and manual payment recording, refunds and receipts. | Boulevard includes checkout, tipping and integrated payment processing. |
| Product | Azura Booking is booking, scheduling, customer management, payments, staff roster and analytics software for appointment-based businesses in Australia. | Boulevard describes itself as a client experience and business management platform for appointment-based self-care businesses. |
| Scheduling | Features include a shared appointment calendar, staff availability and roster management, walk-in bookings, QR walk-in queue joining, waitlists and recurring appointments. | Boulevard’s Precision Scheduling is designed to help businesses manage calendars and eliminate appointment gaps. |
| Security | The privacy policy says safeguards include HTTPS/TLS encryption, secure authentication and access controls, role-based staff permissions, monitoring, logging and backups; it says full card numbers, CVV codes and raw payment credentials are not stored. | Boulevard says it undergoes an annual independent SOC 2 audit and makes its SOC 2 Type 2 report available to current and prospective customers under NDA. |
Plans
Boulevard
- Essentials$143 a month
- Premier$234 a month
- Prestige$328 a month
- EnterprisePriced on request
In their own words
Azura Booking
Azura Booking has no write-up on Specifiction yet; its figures are above.
Boulevard
Boulevard is a client experience and business management platform for appointment-based self-care businesses, including salons, medspas, spas, barbers, massage businesses and nail salons. Clients can book through a business website or social media. Precision Scheduling is designed to manage calendars and reduce appointment gaps, while Beau AI answers calls, helps clients book and captures leads 24/7. Marketing features include email campaigns, text marketing, two-way texting and SMS appointment notifications. The platform also lists appointment reminders, intake forms, waitlists, inventory tracking, resource booking, payments and multi-location support. Integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta and Zapier, plus booking links for Facebook, Instagram and Google. Boulevard offers role-based permissions, IP restrictions and staff activity logs. An onboarding specialist can help configure locations, services and staff accounts; training is available through Boulevard Academy. It runs on Android, iOS and the web, with pricing from $143/mo. Processing payments requires a modern computer or laptop, an iPad, broadband internet and Boulevard Duo.