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SPECIFICTION
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Boulevard

joinblvd.com

From $143/mo WebiOSAndroidAPI
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Spec score 8.8 #3 of 37 in Salon Software

What it is

Boulevard is a client experience and business management platform for appointment-based self-care businesses, including salons, medspas, spas, barbers, massage businesses and nail salons. Clients can book through a business website or social media. Precision Scheduling is designed to manage calendars and reduce appointment gaps, while Beau AI answers calls, helps clients book and captures leads 24/7. Marketing features include email campaigns, text marketing, two-way texting and SMS appointment notifications. The platform also lists appointment reminders, intake forms, waitlists, inventory tracking, resource booking, payments and multi-location support. Integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta and Zapier, plus booking links for Facebook, Instagram and Google. Boulevard offers role-based permissions, IP restrictions and staff activity logs. An onboarding specialist can help configure locations, services and staff accounts; training is available through Boulevard Academy. It runs on Android, iOS and the web, with pricing from $143/mo. Processing payments requires a modern computer or laptop, an iPad, broadband internet and Boulevard Duo.

Spec sheet

What it does
Boulevard is a business-management and client-experience platform for salons, spas, medspas, barbershops and other appointment businesses, combining scheduling, booking, marketing, messaging and payments.Read 15 Oct 2026 · joinblvd.com
Product
Boulevard describes itself as a client experience and business management platform for appointment-based self-care businesses.Read 28 Sep 2026 · joinblvd.com
Free plan
NoRead 21 Sep 2026 · joinblvd.com
Integrations
Listed integrations include Apple Calendar, Google Calendar, Facebook and Instagram Book Now, Okta, OPERA PMS, QuickBooks Online, Shopify, Zapier, Reserve with Google, Vish, Widewail and REACH.ai.Read 15 Oct 2026 · joinblvd.com
Security
Boulevard says it undergoes an annual independent SOC 2 audit and makes its SOC 2 Type 2 report available to current and prospective customers under NDA.Read 28 Sep 2026 · joinblvd.com
Compliance
Boulevard states that it is HIPAA compliant and Level 1 PCI compliant.Read 28 Sep 2026 · joinblvd.com
Founded
LinkedIn lists Boulevard as founded in 2016.Read 15 Oct 2026 · linkedin.com
Access controls
The platform provides role-based permissions, IP restrictions, and audit logs for staff actions and access.Read 28 Sep 2026 · joinblvd.com
AI receptionist
Its Beau AI Receptionist answers calls, helps clients book and captures leads around the clock.Read 15 Oct 2026 · joinblvd.com
API access
Boulevard’s public APIs and custom apps are available only to Enterprise tier customers.Read 28 Sep 2026 · developers.joinblvd.com
API authentication
The Admin API documents OAuth 2.1 authorization-code and client-credentials grant types with sandbox and production environments.Read 15 Oct 2026 · developers.joinblvd.com
API limits
Public GraphQL APIs use calculated-cost leaky-bucket quotas, with default, standard and enterprise tiers and a 1,000-edge connection limit.Read 15 Oct 2026 · developers.joinblvd.com
Booking
Its self-booking feature lets clients book through a business website and social media.Read 28 Sep 2026 · joinblvd.com
Client profiles
Client profiles store information used to personalize visits and maintain relationships.Read 15 Oct 2026 · joinblvd.com
Company headquarters and size
LinkedIn lists Los Angeles, California headquarters and a 201–500 employee company size.Read 15 Oct 2026 · linkedin.com
Company history
Boulevard says it launched in 2016 and was originally founded in Los Angeles; it is now fully remote.Read 28 Sep 2026 · joinblvd.com
Company legal name
The product footer identifies the maker as Boulevard Labs, Inc.Read 15 Oct 2026 · joinblvd.com
Documentation and support
Developer documentation covers app registration, OAuth installation, webhooks, scopes, secrets, rate limiting, security and uninstall handling; the product also links to Boulevard Academy and a support center.Read 15 Oct 2026 · developers.joinblvd.com
ePrescribe
The ePrescribe feature manages prescriptions from patient profiles and supports controlled and non-controlled prescriptions through the Surescripts network.Read 15 Oct 2026 · joinblvd.com
Equipment requirement
Boulevard says businesses need a modern computer or laptop, an iPad, broadband internet, and its Boulevard Duo point-of-sale system to process payments.Read 28 Sep 2026 · joinblvd.com
Forms and charts
Custom forms and charts support paperless client documentation and waivers.Read 15 Oct 2026 · joinblvd.com
Funding profile
Crunchbase lists Boulevard as a private Series D company with headquarters in Los Angeles and investors including BoxGroup and Index Ventures.Read 15 Oct 2026 · crunchbase.com
Industries
Boulevard lists medspas, salons, spas, barbers, massage businesses, and nail salons among the businesses it serves.Read 28 Sep 2026 · joinblvd.com
Limit: mobile feature gap
Review summaries say the mobile app lacks many desktop capabilities and can be difficult to use.Read 15 Oct 2026 · getapp.com
Limit: outages and checkout faults
Trustpilot reviewers describe recurring software problems, card-reader failures, checkout friction and missed gratuity screens.Read 15 Oct 2026 · trustpilot.com
Limit: pricing complaints
Trustpilot reviewers complain about price increases, text-message segment charges and difficulty obtaining human support.Read 15 Oct 2026 · trustpilot.com
Limit: reporting and customization
Reviewers report limited reporting and customization, occasional glitches and slow feature updates.Read 15 Oct 2026 · getapp.com
Loyalty
Businesses can create branded loyalty programs and special offers.Read 15 Oct 2026 · joinblvd.com
Marketing
Marketing tools send SMS and email campaigns, while automated campaigns charge based on appointments booked.Read 15 Oct 2026 · joinblvd.com
Notable news
Boulevard announced its Marketing Suite on May 25, 2022, including $0.01 one-time email blasts and $2 per appointment for automated campaigns.Read 15 Oct 2026 · joinblvd.com
Payments
Boulevard includes checkout, tipping and integrated payment processing.Read 15 Oct 2026 · joinblvd.com
Praise: all-in-one coverage
Independent reviewers praise having scheduling, POS, marketing, memberships, charting and communications in one system.Read 15 Oct 2026 · softwareadvice.com
Praise: usability and support
GetApp reviewers repeatedly describe the interface as intuitive and modern, with efficient scheduling, quick staff training and responsive support.Read 15 Oct 2026 · getapp.com
Precision scheduling
Precision Scheduling is designed to reduce appointment gaps and optimize calendars.Read 15 Oct 2026 · joinblvd.com
Professional app
The iPhone and iPad Professional app manages schedules, client profiles, forms, charts and card payments and requires a Boulevard platform account.Read 15 Oct 2026 · apps.apple.com
Public APIs
Boulevard exposes Tokenization, Admin and Client public APIs; access to APIs and custom apps is restricted to Enterprise customers.Read 15 Oct 2026 · developers.joinblvd.com
Rating on Apple App Store
4.6 out of 5 from 601 ratingsRead 15 Oct 2026 · apps.apple.com
Rating on G2
4.5 out of 5 from 124 reviewsRead 15 Oct 2026 · g2.com
Rating on GetApp
4.6 out of 5 from 390 reviewsRead 15 Oct 2026 · getapp.com
Rating on Google Play
3.5 out of 5 from 107 reviewsRead 15 Oct 2026 · play.google.com
Rating on Trustpilot
2.5 out of 5 from 8 reviewsRead 15 Oct 2026 · trustpilot.com
Reports
Reporting offers dashboards, custom views, exports and Snowflake Data Share for BI, ERP and CRM connections.Read 15 Oct 2026 · joinblvd.com
Scheduling
Boulevard’s Precision Scheduling is designed to help businesses manage calendars and eliminate appointment gaps.Read 28 Sep 2026 · joinblvd.com
SDKs
The developer portal provides a JavaScript Book SDK and a Create Booking Flow starter repository.Read 15 Oct 2026 · developers.joinblvd.com
Security compliance
Boulevard states that it undergoes annual independent SOC 2 audits, is HIPAA compliant and is PCI Level 1 compliant.Read 15 Oct 2026 · joinblvd.com
Self-booking
The platform provides self-booking for business websites and social media.Read 15 Oct 2026 · joinblvd.com
Support and onboarding
After signup, an onboarding specialist helps configure locations, services, and staff accounts, and Boulevard offers on-demand training through Boulevard Academy.Read 28 Sep 2026 · joinblvd.com
System requirements
The pricing FAQ says users generally need a modern computer or laptop, an iPad and broadband internet; the Boulevard Duo point-of-sale is required for payment processing.Read 15 Oct 2026 · joinblvd.com

Plans and prices

Essentials $143 a month per month for 1 location Up to 5 providers · 250 free texts · 1,000 free email blasts · 50 GB storage Read 15 Oct 2026 · joinblvd.com
Premier $234 a month per month per location; normally $293 Unlimited professionals · 250 free texts · 1,000 free email blasts · 50 GB storage Read 15 Oct 2026 · joinblvd.com
Prestige $328 a month per month per location; normally $410 Forms add-on · 2,500 free texts · 10,000 free email blasts · 100 GB storage Read 15 Oct 2026 · joinblvd.com
Enterprise Priced on request Bespoke pricing Large complex operations · advanced APIs · enterprise integrations Read 15 Oct 2026 · joinblvd.com

Every Boulevard plan and price →

Strong points and limits

Strong points

  • Clients can book through websites and social media.
  • Beau AI answers calls and captures leads 24/7.
  • Includes waitlists, intake forms and inventory tracking.
  • Supports multiple locations and staff availability.
  • Onboarding help and on-demand training are available.

Limits

  • No free plan is listed.
  • Payment processing requires an iPad and Boulevard Duo.
  • Public APIs and custom apps are Enterprise-only.
  • Payment processing also requires broadband internet.

Who it suits

Boulevard suits appointment-based self-care businesses that need booking, scheduling and client communications across staff or locations. Its listed features also address businesses managing inventory, resources, waitlists or digital intake forms.

Verdict

Boulevard combines appointment management with marketing, client communication and business operations for self-care services. Its payment-processing equipment requirements and Enterprise-only API access are worth checking before choosing a plan.

Where Specifiction places it

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