Boulevard vs Salonized

Boulevard is a client experience and business management platform for appointment-based self-care businesses, including salons, medspas, spas, barbers, massage businesses and nail salons. Clients can book through a business website or social media. Precision Scheduling is designed to manage calendars and reduce appointment gaps, while Beau AI answers calls, helps clients book and captures leads 24/7. Marketing features include email campaigns, text marketing, two-way texting and SMS appointment notifications. The platform also lists appointment reminders, intake forms, waitlists, inventory tracking, resource booking, payments and multi-location support. Integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta and Zapier, plus booking links for Facebook, Instagram and Google. Boulevard offers role-based permissions, IP restrictions and staff activity logs. An onboarding specialist can help configure locations, services and staff accounts; training is available through Boulevard Academy. It runs on Android, iOS and the web, with pricing from $143/mo. Processing payments requires a modern computer or laptop, an iPad, broadband internet and Boulevard Duo.

Salonized is software for managing salon appointments, client administration, accounting, sales administration, and marketing. The Appointments plan includes an online calendar and bookings, appointment reminders, client management, and two-way Google sync. Basic adds a cash register, online payments, feedback, an automatic waiting list, treatment reports, product management, financial reporting, gift cards, and loyalty points. Pro adds marketing tools such as newsletters, email templates, customer grouping, online forms, rebook reminders, last-minute discounts, custom discount codes, and dynamic pricing. The integrations collection lists Google Calendar, Apple Calendar, Stripe, Mollie, and Treatwell. Plans cost €21 a month for Appointments, €39 a month for Basic, and €59 a month for Pro; annual billing is available with a 10% discount. Extra employee and location charges are listed separately. Salonized works on internet-connected computers, tablets, and smartphones using an up-to-date browser; Internet Explorer is unsupported. Mobile apps are available for iPhone, iPad, and Android. The Appointments and Basic plans are no longer available in Switzerland from January 1, 2026.