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Salonized

salonized.com

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Spec score 8.7 #3 of 34 in Appointment Reminder Software

What it is

Salonized is software for managing salon appointments, client administration, accounting, sales administration, and marketing. The Appointments plan includes an online calendar and bookings, appointment reminders, client management, and two-way Google sync. Basic adds a cash register, online payments, feedback, an automatic waiting list, treatment reports, product management, financial reporting, gift cards, and loyalty points. Pro adds marketing tools such as newsletters, email templates, customer grouping, online forms, rebook reminders, last-minute discounts, custom discount codes, and dynamic pricing. The integrations collection lists Google Calendar, Apple Calendar, Stripe, Mollie, and Treatwell. Plans cost €21 a month for Appointments, €39 a month for Basic, and €59 a month for Pro; annual billing is available with a 10% discount. Extra employee and location charges are listed separately. Salonized works on internet-connected computers, tablets, and smartphones using an up-to-date browser; Internet Explorer is unsupported. Mobile apps are available for iPhone, iPad, and Android. The Appointments and Basic plans are no longer available in Switzerland from January 1, 2026.

Spec sheet

What it does
Salonized is cloud salon-management software for appointments, sales, customer records and marketing.Read 15 Oct 2026 · salonized.com
Purpose
Salonized provides salon software for managing appointments, client administration, accounting, sales administration and marketing.Read 4 Oct 2026 · salonized.com
Integrations
Documented integrations include Google Calendar, Apple Calendar, Stripe, Mollie and Treatwell.Read 15 Oct 2026 · help.salonized.com
Mobile apps
Salonized offers mobile apps for iPhone, iPad and Android devices.Read 4 Oct 2026 · help.salonized.com
Support
Salonized says customers can contact support by telephone during office hours, chat on the website or app, and email.Read 4 Oct 2026 · salonized.com
Founded
2015Read 28 Sep 2026 · salonized.com
Acquisition transaction
Treatwell’s 2021 annual report states that on 9 July 2021 it bought 50.1% of Salonized shares for £5.406 million in cash.Read 15 Oct 2026 · uploads5.craft.co
API limitation
The API documentation is for internal booking APIs, warns that third parties may need CORS whitelisting and contains no SDK documentation.Read 15 Oct 2026 · github-wiki-see.page
Appointments
The Appointments plan includes an online calendar, online bookings, appointment reminders, client management and Google two-way sync.Read 4 Oct 2026 · help.salonized.com
Calendar and clients
Users can manage calendars, appointments and client records from computers, tablets and phones.Read 15 Oct 2026 · play.google.com
Company identity
Crunchbase lists the legal name as Salonized B.V., headquartered in Amsterdam, with founders Danny Hiemstra, Dax Huiberts and Jorrit Boumann.Read 15 Oct 2026 · crunchbase.com
Company size and founding
LinkedIn lists Salonized as privately held, founded in 2014, headquartered in Amsterdam and employing 51–200 people.Read 15 Oct 2026 · linkedin.com
Data import limit
Customer and product data can be imported from CSV or Excel, but customer treatment history cannot be imported.Read 15 Oct 2026 · help.salonized.com
Data location
Salonized says customer data is stored on secured servers with hosting providers in the EU.Read 4 Oct 2026 · salonized.com
Data protection
Salonized says its databases are shielded from the public internet, use HTTPS, and are backed up continuously throughout the day.Read 4 Oct 2026 · help.salonized.com
Device requirements
Salonized works on computers, tablets and smartphones with an internet connection and an up-to-date browser; Internet Explorer is unsupported.Read 4 Oct 2026 · help.salonized.com
Extra charges
The maker lists SMS credits as an optional extra and prices Salonized Pay terminals and transaction fees separately.Read 4 Oct 2026 · salonized.com
Hosting model
Salonized is delivered as a cloud service; its public-api repository is empty and no self-hosting package or open-source licence is documented.Read 15 Oct 2026 · github.com
Intended customers
Salonized names beauty salons, hair salons, barber shops, nail studios, spas, pet grooming studios and pedicure salons as customers it serves.Read 4 Oct 2026 · salonized.com
Inventory and reporting
Basic adds product management, treatment reports and financial reporting.Read 15 Oct 2026 · help.salonized.com
Limit: interface and customization
G2 and Capterra reviewers say the interface can be difficult for new users and that customization is limited.Read 15 Oct 2026 · g2.com
Limit: mobile reliability
Apple reviews report freezing, very slow opening and scheduling drag-and-drop problems; the version history records fixes for crashes and stuck loading screens.Read 15 Oct 2026 · apps.apple.com
Limit: workflow gaps
Capterra reviews mention missing visibility into deleted bookings, unavailable social-review links, non-free text messages and gift vouchers that cannot be used as payment.Read 15 Oct 2026 · capterra.com
Marketing
The Pro plan adds a newsletter builder, email templates, customer grouping, online forms, rebook reminders, last-minute discounts, custom discount codes and dynamic pricing.Read 4 Oct 2026 · help.salonized.com
Marketing tools
Pro includes newsletters, email templates, customer groups, online forms, rebooking reminders, discount codes and dynamic pricing.Read 15 Oct 2026 · help.salonized.com
Multi-location
One account can manage appointments, sales, stock and staff schedules across multiple locations.Read 15 Oct 2026 · play.google.com
Online booking
The booking widget shows real-time availability and lets customers book from a salon website or Facebook page.Read 15 Oct 2026 · help.salonized.com
Ownership news
Treatwell announced that it acquired Salonized outright after an initial investment in 2021 and would merge its product and team into Treatwell.Read 15 Oct 2026 · linkedin.com
Payments and sales
The Basic plan adds a cash register, online payments, feedback, an automatic waiting list, treatment reports, product management, financial reporting, gift cards and loyalty points.Read 4 Oct 2026 · help.salonized.com
Plan availability
The maker says the Appointments and Basic plans are no longer available in Switzerland from January 1, 2026.Read 4 Oct 2026 · help.salonized.com
Praise: convenience
A G2 reviewer praises remote access to schedules and administration, reminders that reduce no-shows and having bookings, customer data and payments together.Read 15 Oct 2026 · g2.com
Praise: ease and support
GetApp reviewers rate ease of use 4.7 and support 4.8, while reviewers commonly describe the product as easy and support as responsive.Read 15 Oct 2026 · getapp.com
Privacy and hosting
The privacy statement says data processing is kept within the European Union and uses encrypted password storage, internal audits and defenses against SQL injection, session hijacking and cross-site scripting.Read 15 Oct 2026 · salonized.com
Public API
A public GitHub wiki documents JSON endpoints for booking configuration, locations, resources, services, availability and creating bookings.Read 15 Oct 2026 · github-wiki-see.page
Rating on Apple App Store Germany
3.2 out of 5 from 10 ratings.Read 15 Oct 2026 · apps.apple.com
Rating on Apple App Store Netherlands
2.7 out of 5 from 54 ratings.Read 15 Oct 2026 · apps.apple.com
Rating on Apple App Store UK
5.0 out of 5 from 2 ratings.Read 15 Oct 2026 · apps.apple.com
Rating on Capterra
4.7 out of 5 from 45 reviews.Read 15 Oct 2026 · capterra.com
Rating on G2
4.0 out of 5 from 1 review.Read 15 Oct 2026 · g2.com
Rating on GetApp
4.7 out of 5 from 45 reviews.Read 15 Oct 2026 · getapp.com
Rating on Software Advice
4.7 out of 5 from 45 reviews.Read 15 Oct 2026 · softwareadvice.com
Rating on Trustpilot
3.7 out of 5 from 330 reviews.Read 15 Oct 2026 · trustpilot.com
Register and invoices
The register supports sales, receipts, invoice creation and payment processing.Read 15 Oct 2026 · help.salonized.com
Reminders
Automated email and text reminders are provided to reduce appointment no-shows.Read 15 Oct 2026 · play.google.com
Security controls
Salonized says it uses HTTPS/SSL, shields databases from the public internet, restricts database access to the application and backs up data continuously during the day.Read 15 Oct 2026 · help.salonized.com
Support and documentation
The help center contains collections for setup, accounts, customers, calendar, bookings, register, products, security, reports, marketing, integrations and websites, with more than 100 articles.Read 15 Oct 2026 · help.salonized.com
System requirements
The service works in a browser on Windows, Mac, Linux, PC, laptop, tablet or smartphone; internet access and one of the two latest browser versions are required, and Internet Explorer is unsupported.Read 15 Oct 2026 · help.salonized.com
Treatwell fees
Treatwell integration has no monthly fee, charges 35% plus VAT on a first booking, no commission on a repeat booking within 365 days, zero in-salon payment fee and 2% online-prepayment fee.Read 15 Oct 2026 · help.salonized.com

Plans and prices

Appointments €21 a month monthly, VAT-exclusive Eurozone base · €5 per extra employee · €16 per extra location · online calendar · online bookings · reminders · client management · Google two-way sync Read 15 Oct 2026 · help.salonized.com
Basic €39 a month monthly, VAT-exclusive Eurozone base · €7.50 per extra employee · €31.50 per extra location · cash register · online payments · feedback · waiting list · treatment reports · product management · financial reports · gift cards · loyalty points Read 15 Oct 2026 · help.salonized.com
Pro €59 a month monthly, VAT-exclusive; annual billing gets 10% discount Eurozone base · €7.50 per extra employee · €51.50 per extra location · newsletter builder · email templates · customer grouping · online forms · rebook reminders · last-minute discounts · custom discount codes · dynamic pricing Read 15 Oct 2026 · help.salonized.com

Every Salonized plan and price →

Strong points and limits

Strong points

  • Online bookings, reminders, and client management
  • Pro includes newsletters and rebook reminders
  • Integrations include Google and Apple Calendar
  • Mobile apps for iPhone, iPad, and Android

Limits

  • Internet Explorer is unsupported
  • Extra employee and location charges apply
  • Appointments and Basic unavailable in Switzerland from January 1, 2026

Who it suits

Salonized is aimed at beauty and hair salons, barber shops, nail studios, spas, pet grooming studios, and pedicure salons. Its plan options suit businesses seeking appointment management, payments and sales administration, or built-in marketing tools.

Salonized in depth

Read the full write-up

Salonized combines salon appointment management with client administration, sales and marketing tools. It is strongest for personal-care businesses that want booking and day-to-day client workflows in one system. The plan ladder is clear, but extra staff, locations and payment costs matter when comparing the monthly price.

Overview

The software serves beauty and hair salons, barbers, nail studios, spas, pet groomers and pedicure salons. Online self-booking, reminders and staff calendars cover the appointment cycle, while product and inventory tools extend its reach into sales operations. Multi-location support makes it relevant to growing businesses, though additional locations carry a recurring charge.

Key features

Appointments and client management

The Appointments plan pairs an online calendar and bookings with client management, appointment reminders and two-way Google Calendar sync. That is a focused package for a salon that primarily needs to coordinate visits and maintain client records. It does not include the checkout, reporting and marketing features added at higher tiers.

Sales and payments

Basic adds a cash register, online payments, feedback, an automatic waiting list, treatment and financial reports, product management, gift cards and loyalty points. These tools bring checkout and product sales into the same workflow as appointments; the employee surcharge is higher than on Appointments, so the upgrade cost rises with staffing.

Marketing

Pro adds a newsletter builder, email templates, customer grouping, online forms, rebooking reminders, last-minute discounts, custom discount codes and dynamic pricing. It is the relevant tier for businesses seeking built-in campaign and pricing tools. Salons that only need scheduling or point of sale would be paying for a broader toolkit than they may use.

Integrations and data protection

The integrations collection includes Google Calendar, Apple Calendar, Stripe, Mollie and Treatwell. Salonized says its databases are shielded from the public internet, use HTTPS and receive continuous backups throughout the day; customer data is hosted on secured servers with providers in the EU. Support is offered by phone during office hours, website or app chat, and email.

Pricing

Salonized is paid software with no free plan and a free trial. Appointments costs €21 a month, billed monthly; annual billing is available with a 10% discount. It covers the calendar, online booking, reminders, client management and Google sync, making it the leanest fit for appointment-led salons. Extra employees cost 5 € and extra locations 16 €.

Basic costs €39 a month, billed monthly, with the same 10% annual-billing discount available. Its register, payments, reports, product management, gift cards and loyalty points suit salons that also want sales administration. Extra employees cost 7,5 € and extra locations 31,5 €.

Pro costs €59 a month, billed monthly, also with a 10% discount for annual billing. It is for businesses that expect to use its campaign, customer-grouping and dynamic-pricing tools; extra employees cost 7,5 € and extra locations 51,5 €. SMS credits are an optional extra, and Salonized Pay terminals and transaction fees are priced separately, so payment-related costs can extend beyond the plan fee. The Appointments and Basic plans are no longer available in Switzerland from January 1, 2026.

Platforms

Salonized runs on the web and has apps for iPhone, iPad and Android devices. It works on computers, tablets and smartphones with an internet connection and an up-to-date browser; Internet Explorer is unsupported. The platform list also includes Linux, macOS and Windows.

Who it's for

Appointment-focused salons can start with Appointments, while businesses that need checkout, product sales or financial reporting have a reason to move to Basic. Pro is the better fit when newsletters, rebooking prompts, customer groups and discount tools are central to customer retention. Businesses with several employees or locations should calculate the add-on charges alongside the base subscription.

Pros and cons

Pros: The tiers progress from appointment management to sales and marketing, letting salons choose a scope that matches their workflow.

Pros: Google and Apple calendars, payment providers and Treatwell are among the available connections, and mobile apps support use away from a computer.

Cons: Extra employee and location fees increase the effective cost as a salon expands.

Cons: SMS credits, payment terminals and transaction fees are additional costs rather than part of the monthly plan prices.

Cons: Swiss customers cannot choose Appointments or Basic from January 1, 2026.

Alternatives

Salonist is worth considering if a free entry point matters: its Market Place Listing is free and includes 50 appointments per month, online booking, calendar and scheduling, and staff shift management.

Vagaro offers a One Location plan for $30 a month and a separate Multiple Locations plan, so compare it if you want to assess another salon platform's single-location pricing.

DaySmart Salon has a Basic plan at $29 a month for one user, with online booking, appointment confirmations, social booking and payments; it is an option to compare if those needs are your starting point.

Pronto has a free plan capped at one staff member, 100 clients, 50 bookings per month and 100 products, making it a candidate for a small operation with modest limits.

GlossGenius offers a Standard plan for $28 a month with a booking website, unlimited client notifications, email and text marketing, and inventory and retail tools; compare it if those functions are the priority.

Kitomba is another salon-software option to compare.

Meevo is another salon and spa platform to compare.

Easy Salon is another salon POS option to compare.

For broader comparisons, see Salon POS Software, Salon Software, Esthetician Software, Salon Staff Scheduling Software, Salon Website Builders and Nail Salon Software.

Verdict

Salonized is a sound fit for salons that want appointments, client records and—at higher tiers—sales or marketing in one system. Its strongest case is the clear progression from booking essentials to checkout and customer campaigns. Look elsewhere if rising per-employee and per-location charges or separately priced payment services make the total cost a poor fit.

Verdict

Salonized offers appointment, sales, and marketing functions across three plans, with mobile apps and calendar and payment integrations. Check extra employee and location charges, and note the Switzerland plan restriction for Appointments and Basic.

Where Specifiction places it

Alternatives to SalonizedAll alternatives →