Apptoto vs Salonized

Apptoto provides appointment reminders and client communication tools that fit with a business’s existing calendar workflow. It can send reminders, confirmations and follow-ups by text, email or voice call, with client replies able to update the calendar. Clients can book online against real-time availability across calendars such as Google Calendar, Outlook and Exchange. The service also supports two-way messaging, targeted text and email campaigns, review requests after appointments, and appointment payments through Square and Stripe. Listed integrations include Google, Office 365, Outlook, iCloud, CalDAV, ICS, CSV, Zapier, Clio, Redtail CRM, Stripe and Square. Access is available through a browser portal, Android and iPhone apps, a Google Calendar add-on, and public and REST APIs. Plans start at $30/mo, with a 14-day trial and no free plan; the pricing page also lists $10 for each additional user. Automated messages use credits, and messages outside the US and Canada count as two credits. If overages are enabled, extra messages cost $0.12 per credit.

Salonized is software for managing salon appointments, client administration, accounting, sales administration, and marketing. The Appointments plan includes an online calendar and bookings, appointment reminders, client management, and two-way Google sync. Basic adds a cash register, online payments, feedback, an automatic waiting list, treatment reports, product management, financial reporting, gift cards, and loyalty points. Pro adds marketing tools such as newsletters, email templates, customer grouping, online forms, rebook reminders, last-minute discounts, custom discount codes, and dynamic pricing. The integrations collection lists Google Calendar, Apple Calendar, Stripe, Mollie, and Treatwell. Plans cost €21 a month for Appointments, €39 a month for Basic, and €59 a month for Pro; annual billing is available with a 10% discount. Extra employee and location charges are listed separately. Salonized works on internet-connected computers, tablets, and smartphones using an up-to-date browser; Internet Explorer is unsupported. Mobile apps are available for iPhone, iPad, and Android. The Appointments and Basic plans are no longer available in Switzerland from January 1, 2026.