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Industry Software

Best Salon Marketing Software in 2026

Reaching clients and coordinating promotions are central concerns for salon marketing software. Compared on booking integration, campaign automation, client segmentation, email and SMS campaigns, and loyalty tools, the entries offer several dimensions to weigh against your salon’s outreach needs.

  1. 01 Belliata

    Belliata is suited to beauty and wellness businesses, including salons, barbers, spas, and massage therapists.

    From $20/mo Free plan Web · Windows · macOS · iOS
    9.4 Visit Specs
  2. 02 FollowThrough

    FollowThrough suits owner-led small businesses that need a simple way to organize leads, follow-ups, and customer retention.

    From $29/mo Free plan Web · iOS · Android · API
    9.2 Visit Specs
  3. 03 DaySmart Salon

    It suits salons, barbershops, skin clinics, independent stylists, and suite renters that need booking, payment, and staff-management tools.

    From $29/mo Free trial Web · Windows · iOS · Android
    9.1 Visit Specs
  4. 04 Fresha

    It suits appointment-based businesses that need customer booking pages, scheduling, reminders, and payment collection.

    From $2.95/mo Free trial Web · iOS · Android
    8.9 Visit Specs
  5. 05 SalonApp

    SalonApp suits independent stylists, salons, spas, and wellness businesses needing appointment, payment, and client-management tools.

    From $39/mo Free plan Web · macOS · iOS · Android
    8.9 Visit Specs
  6. 06 GlossGenius

    GlossGenius is for beauty, wellness, medspa, health, and fitness businesses managing bookings and operations.

    From $28/mo Free trial Web · iOS · Android
    8.8 Visit Specs
  7. 07 Salonist

    Salonist suits appointment-based businesses such as salons, spas, barbershops, nail salons and pet groomers.

    From $59/mo Free plan Web · iOS · Android · API
    8.8 Visit Specs
  8. 08 Boulevard

    Boulevard suits appointment-based self-care businesses that need booking, scheduling and client communications across staff or locations.

    From $143/mo Web · iOS · Android · API
    8.7 Visit Specs
  9. 09 Salonized

    Salonized is aimed at beauty and hair salons, barber shops, nail studios, spas, pet grooming studios, and pedicure salons.

    From €21/mo Free trial Web · Windows · macOS · Linux
    8.7 Visit Specs
  10. 10 Barberly

    Barberly suits barbershops and salons managing appointments, walk-ins, and payments, as well as mobile and individual barbers.

    From $9/mo Free trial Web · Windows · macOS · iOS
    8.6 Visit Specs
  11. 11 Shore

    Shore suits service providers and retailers, including businesses in hair, beauty, health, wellness, and retail.

    Free trial Web · Windows · macOS · iOS
    8.5 Visit Specs
  12. 12 WellnessLiving

    It suits fitness and wellness businesses that need bookings, payments, staff tools and client loyalty in one system.

    From $69/mo Free plan Web · iOS · Android · API
    8.5 Visit Specs
  13. 13 Beauty Pro

    It suits salons and related appointment-based businesses needing client records, booking, staff controls, inventory and marketing in one system.

    From €20.83/mo Free trial Web · iOS · Android
    8.4 Visit Specs
  14. 14 Booksy

    Booksy suits independent beauty and barber professionals and owners of salons or barbershops.

    From $29.99/mo Free trial Web · iOS · Android
    8.4 Visit Specs
  15. 15 SQUIRE

    SQUIRE suits individual barbers, single-location shops and brands operating multiple locations.

    From $30/mo Free trial Web · iOS · Android
    8.4 Visit Specs
  16. 16 Tersavia
    From $9/mo Free plan Web · API
    8.4 Visit Specs
  17. 17 Timely
    From $26/mo Free trial Web · iOS · Android · API
    8.4 Visit Specs
  18. 18 Bella Booking
    From $25/mo Free trial Web · API
    8.3 Visit Specs
  19. 19 Beu
    From £20.75/mo Free trial Web · iOS · Android
    8.3 Visit Specs
  20. 20 Cleomitra
    From ₹999/mo Free trial Web · iOS · Android · API
    8.3 Visit Specs
  21. 21 Meevo

    Meevo suits salon, spa, and med spa businesses that need booking and business-management tools.

    Web · Windows · macOS · iOS
    8.2 Visit Specs
  22. 22 Rosy

    Rosy suits salons and spas needing scheduling, client records, payments, inventory, reporting, and multi-location support.

    Free trial Web · iOS · Android
    8.2 Visit Specs
  23. 23 Vagaro

    Vagaro suits beauty, wellness, and fitness businesses that need scheduling, payment collection, and business management tools.

    From $10/mo Free trial Web · Windows · macOS · iOS
    8.2 Visit Specs
  24. 24 Boulevard
    From $143/mo Web · iOS
    8.1 Visit Specs
  25. 25 Kitomba

    It suits salon, spa and clinic businesses, including hair, beauty, medispa, wellness and barber operations.

    Web · Windows · macOS · iOS
    8.0 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

WellnessLiving, Belliata and FollowThrough are among the options shown. Check whether the listed booking connection fits how appointments are handled, and which campaign channels and loyalty features matter to your clients. Free-plan availability and the paid-from price provide additional cost points to consider alongside the marketing capabilities.

Compare Belliata and FollowThrough Get a place on this list

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