Best Salon Marketing Software in 2026
Updated
Reaching clients and coordinating promotions are central concerns for salon marketing software. Compared on booking integration, campaign automation, client segmentation, email and SMS campaigns, and loyalty tools, the entries offer several dimensions to weigh against your salon’s outreach needs. WellnessLiving, Belliata and FollowThrough are among the options shown. Check whether the listed booking connection fits how appointments are handled, and which campaign channels and loyalty features matter to your clients. Free-plan availability and the paid-from price provide additional cost points to consider alongside the marketing capabilities.
42ranked
5free plans on this page
€4.16/molowest paid tier
9 Oct 2026last checked
Input list Salon Marketing Software 25 channels on this page · 85 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromBooking integrationSMS campaignsEmail campaignsCampaign automationClient segmentationLoyalty tools Spec sheet Score
01 WellnessLiving Free planNoPaid from$62/moBooking integrationnot statedSMS campaignsnot statedEmail campaignsnot statedCampaign automationnot statedClient segmentationnot statedLoyalty toolsnot stated 2/8spec lines stated 7.7
02 Belliata Free planYesPaid fromnot statedBooking integrationYesSMS campaignsYesEmail campaignsYesCampaign automationnot statedClient segmentationnot statedLoyalty toolsYes 5/8spec lines stated 7.6
03 FollowThrough Free planYesPaid from$29/moBooking integrationYesSMS campaignsYesEmail campaignsYesCampaign automationadvancedClient segmentationnot statedLoyalty toolsYes 7/8spec lines stated 7.6
04 SalonApp Free planYesPaid from$39/moBooking integrationnot statedSMS campaignsnot statedEmail campaignsnot statedCampaign automationnot statedClient segmentationnot statedLoyalty toolsnot stated 2/8spec lines stated 7.6
05 Salonist Free planYesPaid fromnot statedBooking integrationnot statedSMS campaignsnot statedEmail campaignsnot statedCampaign automationnot statedClient segmentationnot statedLoyalty toolsnot stated 1/8spec lines stated 7.5
06 Shore Free planNoPaid fromnot statedBooking integrationnot statedSMS campaignsnot statedEmail campaignsnot statedCampaign automationnot statedClient segmentationnot statedLoyalty toolsnot stated 1/8spec lines stated 7.5
07 Barberly Free planNoPaid from$9/moBooking integrationYesSMS campaignsYesEmail campaignsYesCampaign automationbasicClient segmentationYesLoyalty toolsYes 8/8spec lines stated 7.4
08 Salonized Free planNoPaid fromnot statedBooking integrationnot statedSMS campaignsnot statedEmail campaignsnot statedCampaign automationnot statedClient segmentationnot statedLoyalty toolsnot stated 1/8spec lines stated 7.4
09 Vagaro Free planNoPaid from$30/moBooking integrationnot statedSMS campaignsnot statedEmail campaignsnot statedCampaign automationnot statedClient segmentationnot statedLoyalty toolsnot stated 2/8spec lines stated 7.4
10 DaySmart Salon Free planNoPaid from$29/moBooking integrationnot statedSMS campaignsnot statedEmail campaignsnot statedCampaign automationnot statedClient segmentationnot statedLoyalty toolsnot stated 2/8spec lines stated 7.3
11 GlossGenius Free planNoPaid from$24/moBooking integrationnot statedSMS campaignsnot statedEmail campaignsnot statedCampaign automationnot statedClient segmentationnot statedLoyalty toolsnot stated 2/8spec lines stated 7.2
12 Kitomba Free planNoPaid fromnot statedBooking integrationnot statedSMS campaignsnot statedEmail campaignsnot statedCampaign automationnot statedClient segmentationnot statedLoyalty toolsnot stated 1/8spec lines stated 7.2
13 Meevo Free planNoPaid fromnot statedBooking integrationnot statedSMS campaignsnot statedEmail campaignsnot statedCampaign automationnot statedClient segmentationnot statedLoyalty toolsnot stated 1/8spec lines stated 7.2
14 Beauty Pro Free planNoPaid fromnot statedBooking integrationYesSMS campaignsYesEmail campaignsYesCampaign automationadvancedClient segmentationYesLoyalty toolsYes 7/8spec lines stated 7.1
15 Cleomitra Free planNoPaid fromnot statedBooking integrationYesSMS campaignsYesEmail campaignsYesCampaign automationadvancedClient segmentationYesLoyalty toolsYes 7/8spec lines stated 7.1
16 REACH.ai Free planNoPaid from$199/moBooking integrationYesSMS campaignsYesEmail campaignsYesCampaign automationadvancedClient segmentationYesLoyalty toolsnot stated 7/8spec lines stated 7.1
17 Vanopa Free planNoPaid from$49/moBooking integrationYesSMS campaignsYesEmail campaignsYesCampaign automationnot statedClient segmentationYesLoyalty toolsYes 7/8spec lines stated 7.1
18 Beu Free planNoPaid fromnot statedBooking integrationYesSMS campaignsYesEmail campaignsYesCampaign automationadvancedClient segmentationYesLoyalty toolsYes 7/8spec lines stated 7.0
19 Phorest Free planNoPaid fromnot statedBooking integrationnot statedSMS campaignsnot statedEmail campaignsnot statedCampaign automationnot statedClient segmentationnot statedLoyalty toolsnot stated 1/8spec lines stated 7.0
20 Simple Salon Free planNoPaid fromnot statedBooking integrationYesSMS campaignsYesEmail campaignsYesCampaign automationadvancedClient segmentationYesLoyalty toolsYes 7/8spec lines stated 7.0
21 Booksy Free planNoPaid from$29.99/moBooking integrationnot statedSMS campaignsnot statedEmail campaignsnot statedCampaign automationnot statedClient segmentationnot statedLoyalty toolsnot stated 2/8spec lines stated 6.9
22 Rosy Free planNoPaid fromnot statedBooking integrationnot statedSMS campaignsnot statedEmail campaignsnot statedCampaign automationnot statedClient segmentationnot statedLoyalty toolsnot stated 1/8spec lines stated 6.9
23 Salonior Free planNoPaid fromnot statedBooking integrationnot statedSMS campaignsnot statedEmail campaignsnot statedCampaign automationnot statedClient segmentationnot statedLoyalty toolsnot stated 1/8spec lines stated 6.9
24 Shortcuts Free planNoPaid fromnot statedBooking integrationnot statedSMS campaignsnot statedEmail campaignsnot statedCampaign automationnot statedClient segmentationnot statedLoyalty toolsnot stated 1/8spec lines stated 6.9
25 SQUIRE Free planNoPaid from$30/moBooking integrationnot statedSMS campaignsnot statedEmail campaignsnot statedCampaign automationnot statedClient segmentationnot statedLoyalty toolsnot stated 2/8spec lines stated 6.9
Compare all 25 in a table
| # | Tool | Score | Free plan | From | Free plan | Paid from | Booking integration | SMS campaigns |
|---|---|---|---|---|---|---|---|---|
| 1 | WellnessLiving | 7.7 | Free plan | $35/mo | No | 62 /mo | — | — |
| 2 | Belliata | 7.6 | Free plan | $20/mo | Yes | — | Yes | Yes |
| 3 | FollowThrough | 7.6 | Free plan | $29/mo | Yes | 29 /mo | Yes | Yes |
| 4 | SalonApp | 7.6 | Free plan | $39/mo | Yes | 39 /mo | — | — |
| 5 | Salonist | 7.5 | Free plan | $59/mo | Yes | — | — | — |
| 6 | Shore | 7.5 | No | €4.16/mo | No | — | — | — |
| 7 | Barberly | 7.4 | No | $9/mo | No | 9 /mo | Yes | Yes |
| 8 | Salonized | 7.4 | No | €21/mo | No | — | — | — |
| 9 | Vagaro | 7.4 | No | — | No | 30 /mo | — | — |
| 10 | DaySmart Salon | 7.3 | No | $29/mo | No | 29 /mo | — | — |
| 11 | GlossGenius | 7.2 | No | $28/mo | No | 24 /mo | — | — |
| 12 | Kitomba | 7.2 | No | — | No | — | — | — |
| 13 | Meevo | 7.2 | No | — | No | — | — | — |
| 14 | Beauty Pro | 7.1 | No | €20.83/mo | No | — | Yes | Yes |
| 15 | Cleomitra | 7.1 | No | ₹999/mo | No | — | Yes | Yes |
| 16 | REACH.ai | 7.1 | No | $199/mo | No | 199 /mo | Yes | Yes |
| 17 | Vanopa | 7.1 | No | $49/mo | No | 49 /mo | Yes | Yes |
| 18 | Beu | 7.0 | No | £20.75/mo | No | — | Yes | Yes |
| 19 | Phorest | 7.0 | No | — | No | — | — | — |
| 20 | Simple Salon | 7.0 | No | $20/mo | No | — | Yes | Yes |
| 21 | Booksy | 6.9 | No | $29.99/mo | No | 29.99 /mo | — | — |
| 22 | Rosy | 6.9 | No | — | No | — | — | — |
| 23 | Salonior | 6.9 | No | $416.67/mo | No | — | — | — |
| 24 | Shortcuts | 6.9 | No | — | No | — | — | — |
| 25 | SQUIRE | 6.9 | No | $30/mo | No | 30 /mo | — | — |
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