SQUIRE
getsquire.com
What it is
SQUIRE is a barbershop management and point-of-sale system for individual barbers, shop owners and multi-location brands. Clients can book through a shop’s branded app or website, Instagram or Google, including multiple appointments at once. Payments support Apple Pay, Google Pay and credit cards, plus Tap to Pay on iPhone and Android without extra hardware. Shop operations include scheduling, staff calendars, automated reporting, commission and payout calculations, and booth-rent payments. Retention tools include automated marketing, loyalty programs, gift cards and no-show protection. The platform offers branded booking experiences, and its team can create websites for Executive and Titan packages. Plans are INDEPENDENT at $30/mo, PRO at $50/mo, EXECUTIVE at $150/mo per shop and TITAN at $250/mo per shop. Executive lists branded landing pages for $25/mo and Operator for $99/mo. Android, iOS and web access are supported. SQUIRE says it launched in 2015 and serves 3,000 shops.
Spec sheet
- What it does
- SQUIRE is an all-in-one management and point-of-sale system built for barbers and barbershops.Read 21 Oct 2026 · getsquire.com
- Purpose
- SQUIRE describes itself as a barbershop business management system with management tools and point of sale for barbers at any level.Read 7 Oct 2026 · getsquire.com
- Intended users
- SQUIRE says it serves individual barbers, barbershop owners, and multi-location brands.Read 7 Oct 2026 · getsquire.com
- Trial
- The pricing page advertises a 14-day free trial.Read 21 Oct 2026 · getsquire.com
- Integrations
- SQUIRE’s booking pages name Google and Instagram as places where clients can find and book shops.Read 7 Oct 2026 · getsquire.com
- Security
- SQUIRE’s Data Processing Agreement says it maintains technical and organizational measures to protect covered data and aims to notify enterprise customers of a security incident without undue delay, and where feasible within 48 hours.Read 7 Oct 2026 · getsquire.com
- Privacy
- SQUIRE’s privacy policy says it has physical, technical, and administrative controls to protect personal information from unauthorized access, use, and disclosure.Read 7 Oct 2026 · getsquire.com
- Support
- The PRO plan includes a dedicated onboarding specialist.Read 7 Oct 2026 · getsquire.com
- Founded
- 2015Read 23 Sep 2026 · getsquire.com
- AI product
- Operator is presented as an AI-powered SQUIRE product for business operators.Read 21 Oct 2026 · getsquire.com
- Analytics
- SQUIRE provides reporting and analytics intended to show business performance and trends.Read 21 Oct 2026 · getsquire.com
- API and SDKs
- API Tracker reports that SQUIRE's API integration details, documentation and SDK information are not yet established publicly.Read 21 Oct 2026 · apitracker.io
- Booking
- Clients can book through a shop’s branded app, website, Instagram, and Google, and can book multiple appointments at once.Read 7 Oct 2026 · getsquire.com
- Branded app
- Flex provides a shop-specific mobile app that can use the barber's branding and hides competing barbershops from clients.Read 21 Oct 2026 · getsquire.com
- Branding
- SQUIRE offers branded apps and booking experiences, and says its team can create a website for Executive and Titan packages.Read 7 Oct 2026 · getsquire.com
- Client retention
- SQUIRE lists automated marketing, loyalty programs, gift cards, and no-show protection among its client retention features.Read 7 Oct 2026 · getsquire.com
- Commander dashboard
- Commander combines schedules, clients, staff, payments and shop activity with real-time visibility and iOS and Android access.Read 21 Oct 2026 · getsquire.com
- Company profile
- LinkedIn lists SQUIRE as privately held, founded in 2015, headquartered in New York and employing 201–500 people.Read 21 Oct 2026 · linkedin.com
- Company scale
- SQUIRE says it launched in 2015 and serves 3,000 shops while processing over $1B in payments.Read 7 Oct 2026 · getsquire.com
- Funding
- A July 28, 2021 company release said SQUIRE raised a $60 million Series D, bringing total funding to about $165 million and valuation to $750 million.Read 21 Oct 2026 · prnewswire.com
- Inventory
- SQUIRE offers inventory management for tracking shop products and purchase activity.Read 21 Oct 2026 · getsquire.com
- Limit: functionality
- A Capterra reviewer says the product is still adding features and has limited functionality in some areas.Read 21 Oct 2026 · capterra.com
- Limit: pricing complaints
- GetApp reviews include complaints about extra charges and perceived nickel-and-diming.Read 21 Oct 2026 · getapp.com
- Limit: support and scheduling
- An App Store reviewer reports slow, fragmented customer support and booking or scheduling limitations for a busy shop.Read 21 Oct 2026 · apps.apple.com
- Limit: upfront payment
- App Store reviewers complain that some bookings now charge the full amount in advance rather than on the service date.Read 21 Oct 2026 · apps.apple.com
- Marketing
- Engage is SQUIRE's marketing product for automated customer rebooking and email or SMS outreach.Read 21 Oct 2026 · getsquire.com
- Online booking
- Clients can book appointments at any time, add services, arrange group appointments, and book through Google or Instagram.Read 21 Oct 2026 · getsquire.com
- Payment payouts
- Standard payouts are described as arriving the next business day, while Rapid Transfer can send funds to a debit card within 30 minutes for a fee.Read 21 Oct 2026 · getsquire.com
- Payment security
- The payments page says processing uses Stripe, PCI DSS Level 1 controls, encryption and tokenized stored-card data.Read 21 Oct 2026 · getsquire.com
- Payments
- SQUIRE accepts in-person and online payments, including contactless cards, Apple Pay, Google Pay and major credit cards.Read 21 Oct 2026 · getsquire.com
- Praise: interface
- Capterra reviewers repeatedly describe the interface as easy to use for owners, staff and onboarding.Read 21 Oct 2026 · capterra.com
- Praise: support
- G2 reviewers praise SQUIRE's support and its good-looking, easy-to-use app.Read 21 Oct 2026 · g2.com
- Rating on Apple App Store
- 4.9 out of 5 from 12K ratingsRead 21 Oct 2026 · apps.apple.com
- Rating on Capterra
- 4.2 out of 5 from 38 reviewsRead 21 Oct 2026 · capterra.com
- Rating on G2
- 5.0 out of 5 from 5 reviewsRead 21 Oct 2026 · g2.com
- Rating on GetApp
- 4.2 out of 5 from 38 reviewsRead 21 Oct 2026 · getapp.com
- Rating on Google Play
- 4.81 out of 5 from 3,760 ratingsRead 21 Oct 2026 · appbrain.com
- Rating on Trustpilot
- 3.7 out of 5 from 18 reviewsRead 21 Oct 2026 · trustpilot.com
- Scale
- SQUIRE's company page says it launched in 2015, serves 3,000 shops and processes more than $1 billion in payments across over a thousand cities.Read 21 Oct 2026 · getsquire.com
- Security and data processing
- SQUIRE's data-processing agreement describes security measures, two-factor authentication for remote or privileged access, PCI-DSS Level 1 SAQ D-SP certification and 48-hour incident notification where feasible.Read 21 Oct 2026 · getsquire.com
- Shop operations
- SQUIRE says it automates reporting and metrics, calculates commissions and payouts, and automates booth rent payments.Read 7 Oct 2026 · getsquire.com
Plans and prices
Strong points and limits
Strong points
- Booking through app, website, Instagram and Google
- Tap to Pay without extra hardware
- Automated marketing and loyalty features
- Commission and booth-rent automation
- Android, iOS and web access
Limits
- No free plan
- Trial lasts 14 days
- Additional Executive add-ons cost extra
- Titan is priced per shop
Who it suits
SQUIRE suits individual barbers, single-location shops and brands operating multiple locations. It is particularly relevant when booking, payments, retention and shop administration need to share one system.
Verdict
SQUIRE combines barber scheduling, payments, customer retention and multi-location controls across four plans. Match the plan to shop scale and check add-on costs for branded landing pages or Operator.
Where Specifiction places it
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