Skip to content
SPECIFICTION
Get listed

Belliata

belliata.com

From $20/mo Free plan WebWindowsmacOSiOSAndroid
Visit belliata.com
Spec score 9.4 #1 of 46 in Salon Marketing Software

What it is

Belliata is beauty salon management software for scheduling, online booking, point-of-sale tasks, and customer notifications. Its calendar supports color-coded services, quick rebooking, resource blocking, and staff schedules that account for breaks, training, and vacations. Clients can book at any time through a salon website or Facebook page. Client records can include booking and purchase history and birthday reminders. The POS tracks stock and counts, supports retail sales without an appointment, records sales by beautician, and calculates staff commissions automatically. Free email reminders are sent 24 hours before appointments; SMS reminders are part of the premium plan. Other listed premium features include online payments, a branded booking page, expanded reporting, Google review requests, and loyalty points. Booking can be added to Weebly, WordPress, Wix, and Facebook. Belliata runs on Android, iOS, macOS, web, and Windows. Its free plan includes email reminders and support; listed START and PRO plans cost $20 a month and $30 a month, respectively.

Spec sheet

What it does
Belliata provides cloud salon and spa management with appointment scheduling, online booking, staff management, client records, reviews, POS and inventory functions.Read 14 Oct 2026 · belliata.com
Purpose
Belliata provides beauty salon management software for scheduling, online booking, POS, and customer notifications.Read 3 Oct 2026 · belliata.com
Deployment
The product is cloud based and the vendor says there is nothing to download or install; upgrades are handled by the service.Read 14 Oct 2026 · belliata.com
Integrations
The beauty-salon page lists Weebly, WordPress, Wix and Facebook for adding booking, and names Stripe, Amazon Web Services and PayPal as trusted partners.Read 14 Oct 2026 · belliata.com
Support
Support is advertised seven days a week through onboarding, live chat, email and YouTube videos, with a target response time of four hours.Read 14 Oct 2026 · belliata.com
Headquarters
The Google Play developer listing gives Umov Sp. z o.o. an address in Warsaw, Poland.Read 14 Oct 2026 · play.google.com
Company
Belliata and Zolmi are brand names of Umov Sp. z o.o., with a listed address in Warsaw, Poland; the Belliata story says it began in 2004.Read 3 Oct 2026 · belliata.com
API listing
Capterra’s feature catalog lists an API capability for Zolmi/Belliata.Read 14 Oct 2026 · getapp.com
Calendar
The calendar supports appointment creation, color-coded services, quick rebooking, resource blocking, staff breaks, training and vacations.Read 14 Oct 2026 · belliata.com
Calendar integration
The feature matrix lists synchronization with Google Calendar.Read 14 Oct 2026 · belliata.com
Client records
Client profiles can contain booking and purchase history, spending information, invoices, no-shows and birthday reminders.Read 14 Oct 2026 · getapp.com
Company legal name
Belliata identifies itself as a trading name of Umov Sp. z o.o.Read 14 Oct 2026 · belliata.com
Company origin
The company story says the product began from a hair salon in east London in 2004 and was developed by founder Paul with salon partner Bradley.Read 14 Oct 2026 · belliata.com
Company status
Crunchbase describes Belliata as a private, active, for-profit software development firm.Read 14 Oct 2026 · crunchbase.com
Data ownership
The pricing FAQ says customers own their customer data and describes planned automatic backup through Google Drive or Dropbox.Read 14 Oct 2026 · belliata.com
Developer documentation
The reviewed official pages provide no public API reference, SDK download or developer documentation link.Read 14 Oct 2026 · belliata.com
Founder
Crunchbase lists Paul Hopkins as Belliata founder and CEO.Read 14 Oct 2026 · crunchbase.com
Google Play listing
The Android app listing shows 1K+ downloads, PEGI 3 content rating, and no numerical user rating in the opened page.Read 14 Oct 2026 · play.google.com
Inventory
Inventory tools include stock tracking, stock counts, professional-product usage, low-stock alerts, purchase orders and barcode-scanner support.Read 14 Oct 2026 · belliata.com
Limit: expenses
A reviewer says expenses require manual entry and lack receipt-photo or digital-receipt storage, so they use another expense system.Read 14 Oct 2026 · getapp.com
Limit: gift-card redemption
A Capterra reviewer says online bookings cannot apply a previously purchased gift card, forcing a deposit instead.Read 14 Oct 2026 · getapp.com
Limit: performance
Reviews report occasional slow app behavior, delayed synchronization between phone and computer, and calendars that are not quick to resize.Read 14 Oct 2026 · capterra.com
Limit: website builder
A reviewer reported waiting more than a month for the promised website, and the vendor acknowledged the builder was being transferred to a new version.Read 14 Oct 2026 · getapp.com
Marketing
Listed growth tools include SMS marketing, loyalty points, gift cards, packages, memberships, automated surveys and Google Review Booster.Read 14 Oct 2026 · belliata.com
Not yet listed
The official feature matrix marks loyalty and referral tools, recurring memberships with autopay, Reserve with Google, email marketing, multi-site management, waitlist automation and self check-in as coming soon.Read 14 Oct 2026 · belliata.com
Online booking
Clients can book 24/7 through an embedded website booking page or Facebook page.Read 14 Oct 2026 · belliata.com
Online marketplace
The consumer app lets people discover local beauty, wellness and barber professionals, view services and prices, check availability, book and pay, manage bookings, receive reminders and rebook.Read 14 Oct 2026 · play.google.com
POS
The POS supports online payments, fast checkout, retail sales without an appointment, receipts, discounts and sales by beautician.Read 14 Oct 2026 · belliata.com
POS and stock
The POS supports stock tracking and counts, retail sales without an appointment, sales by beautician, and automated staff commission calculations.Read 3 Oct 2026 · belliata.com
Praise: ease of use
Capterra reviewers repeatedly describe the interface and onboarding as intuitive, easy for nontechnical staff and quick to learn.Read 14 Oct 2026 · getapp.com
Praise: support
Capterra reviewers praise fast, personal and human customer support, often delivered through live chat.Read 14 Oct 2026 · getapp.com
Praise: value
Reviewers describe the pricing as affordable or fair and say the feature coverage provides strong value for salon businesses.Read 14 Oct 2026 · getapp.com
Premium features
Premium features listed include SMS reminders, Google review requests, expanded reporting, online payments, a branded booking page, and customer loyalty points.Read 3 Oct 2026 · belliata.com
Rating on Capterra
4.8 out of 5 from 26 reviewsRead 14 Oct 2026 · capterra.com
Rating on GetApp
4.8 out of 5 from 35 reviewsRead 14 Oct 2026 · getapp.com
Rating on Trustburn
4.1 out of 5 from 10 reviewsRead 14 Oct 2026 · trustburn.com
Reminders
Free email reminders are sent 24 hours before appointments, while SMS reminders are part of premium plans.Read 14 Oct 2026 · belliata.com
Reviews and reports
The software offers client feedback surveys after bookings and reports including sales reports.Read 3 Oct 2026 · belliata.com
Scheduling
The calendar supports appointment creation, color-coded services, quick rebooking, resource blocking, and staff schedules that include breaks, training, and vacations.Read 3 Oct 2026 · belliata.com
Security and privacy
Belliata says its website uses SSL and AWS hosting; its privacy policy says it follows the European Data Protection Directive and ePrivacy Directive and does not sell personal or business data.Read 3 Oct 2026 · belliata.com
Security statement
Belliata says its website uses SSL and is hosted on Amazon Web Services, and that European data-protection rules apply.Read 14 Oct 2026 · belliata.com
Staff management
Businesses can create individual staff accounts, set permissions, manage repeating shifts and breaks, automate commissions and compare performance.Read 14 Oct 2026 · belliata.com
System requirements
The vendor says the service works on Windows, Apple and Android devices with an internet connection and a browser such as Chrome or Safari.Read 14 Oct 2026 · belliata.com
Who it serves
Belliata describes its software as serving beauty and wellness businesses of any size and identifies salons, barbers, spas, and massage therapists as partners.Read 3 Oct 2026 · belliata.com

Plans and prices

Free Free No credit card or contract; upgrade or cancel anytime Online booking · calendar management · client management · mobile app · free email reminders Read 14 Oct 2026 · belliata.com
START $20 a month Billed annually or monthly 1 included staff · extra staff from $3 · stock limited to 10 products · SMS from $0.02 Read 14 Oct 2026 · zolmi.com
PRO $30 a month Billed annually or monthly 1 included staff · extra staff from $5 · business reporting · stock management · SMS marketing · website builder · Google Review Booster Read 14 Oct 2026 · zolmi.com

Every Belliata plan and price →

Strong points and limits

Strong points

  • Calendar includes staff breaks, training, and vacations
  • Online booking works through salon websites and Facebook
  • POS tracks stock and calculates staff commissions
  • Free email reminders arrive 24 hours before appointments
  • Available on Android, iOS, macOS, web, and Windows

Limits

  • SMS reminders are part of the premium plan
  • START limits stock to 10 products
  • START and PRO plans are listed at $20.00 and $30 a month

Who it suits

Belliata is suited to beauty and wellness businesses, including salons, barbers, spas, and massage therapists. Its scheduling, POS, and client tools cover appointment-based services and retail sales.

Belliata in depth

Read the full write-up

Overview

Belliata is salon-management software for appointment-led beauty and wellness businesses that want booking, front-desk scheduling and retail sales in one system. It is a strong fit for salons, barbers, spas and massage therapists that need online booking and staff calendars; businesses needing more than 10 stock items on the entry paid plan should compare plans before committing.

Its appeal is the breadth of everyday salon operations covered, from client records and reminders to commissions and sales reporting. The main trade-off is that several useful capabilities sit in premium plans, while the lower paid tier has a small stock allowance.

Key features

Scheduling and booking

The calendar combines appointment creation, color-coded services, quick rebooking and resource blocking. Staff schedules can include breaks, training and vacations, which helps businesses coordinate availability rather than treating every team member as available by default. Clients can book around the clock through a salon website or Facebook page; booking can also be added to Weebly, WordPress and Wix sites.

Client records and reminders

Client records retain booking and purchase history and can include birthday reminders. Free email reminders go out 24 hours before appointments, a useful baseline for reducing missed visits. SMS reminders are a premium feature, and SMS is priced from 0.02, so salons should account for usage costs if text reminders are central to their workflow.

Sales, stock and client feedback

The POS covers stock tracking and counts, retail sales without an appointment, sales by beautician and automated staff commission calculations. Those functions make Belliata more relevant to businesses that sell products or calculate commissions than a booking-only calendar. Client feedback surveys after bookings and sales reports add follow-up and performance visibility; expanded reporting is a premium feature.

Premium tools and support

Premium features include online payments, a branded booking page, Google review requests and customer loyalty points, alongside SMS reminders and expanded reporting. These are meaningful additions for businesses that want a more branded booking flow or repeat-visit incentives, but they make plan selection important. Support is offered seven days a week through onboarding, live chat, email and YouTube videos, with a target response within four hours.

Belliata says its website uses SSL and AWS hosting. Its privacy policy says it follows the European Data Protection Directive and ePrivacy Directive and does not sell personal or business data.

Pricing

Belliata has a free plan and two paid tiers. The paid plan summaries give both annual and monthly billing as options; compare the checkout terms for the billing cadence you intend to use.

PlanPriceWhat it includesBest suited toFreefreeBeauty salon software, free email reminders and free support.A small business starting with core salon management and appointment reminders.START$20 a monthOne first staff member; extra staff 0 × 3; stock limited to 10 products; SMS pricing from 0.02.A solo operator or small salon with modest retail inventory.PRO$30 a monthOne first staff member; extra staff 0 × 5; SMS pricing from 0.02.A business that needs the premium feature set and can justify the higher base price.The free tier keeps costs down but centers on the basic salon software and email reminders. START adds a paid entry point, but its 10-product stock cap may be restrictive for a salon with a broader retail shelf. PRO raises the base price and the extra-staff rate; the plan summaries do not give it a stock cap. SMS has a separate from-price on both paid plans, so text volume can affect the total cost.

Platforms

Belliata runs on Android, iOS, macOS, web and Windows, giving teams several desktop and mobile access options.

Who it's for

Belliata suits salons, barbers, spas and massage therapists that want appointment scheduling and online booking tied to client histories, point-of-sale activity and staff schedules. It is especially compelling for businesses that sell retail products or need commission calculations. A retailer with more than 10 products should look beyond START, and a business needing SMS reminders, online payments, loyalty points or a branded booking page should budget for premium features.

Pros and cons

Pros: The calendar accounts for staff breaks, training and vacations as well as appointments, making it useful for real-world salon rosters.

Pros: The POS handles stock, walk-in retail sales and commission calculations, covering work beyond booking.

Pros: Free email reminders and free support give the free plan practical operational value.

Cons: START caps stock at 10 products, a poor fit for salons with larger retail ranges.

Cons: SMS reminders are premium and SMS pricing starts at 0.02, so text-based follow-up is not cost-free.

Cons: Online payments, loyalty points, a branded booking page and expanded reports are premium features rather than baseline capabilities.

Alternatives

For a broad comparison of tools aimed at salon promotion, see Salon Marketing Software.

Choose WellnessLiving if a one-staff plan with classes and appointments booking is a better fit and you are comfortable with its $62 a month annual-billing Starter price.

FollowThrough is a freemium alternative with a free plan for one user and up to 25 contacts, centered on pipeline and task management rather than salon operations.

SalonApp may suit a very small salon that can work within its free allowance of 15 clients, 20 appointments per month and one staff member.

Salonist offers a free Marketplace Listing plan capped at 50 appointments per month, with online booking, calendar and scheduling, and staff shift management.

Barberly is a paid option for barber teams, with a $9 a month price per barber for teams of five or more.

Salonized is another paid option, with an Appointments plan at €21 a month and an annual-billing discount of 10%.

DaySmart Salon is worth considering if its $29 a month Basic plan, with one user and online booking, matches your needs.

GlossGenius may be preferable for a custom booking website and unlimited client notifications; its Standard plan is $28 a month.

Verdict

Choose Belliata if you run a beauty or wellness business that needs booking, staff scheduling and retail operations together, especially if commission calculations and client history matter. Its broad operational coverage and free starting plan are the strongest reasons to consider it. Look elsewhere if START's 10-product ceiling is too tight or if the premium features and SMS costs undermine the budget.

Verdict

Belliata brings scheduling, online booking, POS, and customer reminders together for beauty businesses. Check the plan details for the stock limit and which premium features you need.

Where Specifiction places it

Alternatives to BelliataAll alternatives →