Boulevard vs GlossGenius
Boulevard
joinblvd.com
GlossGenius
glossgenius.comSide by side
| Figure | Boulevard | GlossGenius |
|---|---|---|
| Price from | $143/mo | $28/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 12 |
| Spec score · Salon Software | 8.8 (#3) | 8.9 (#2) |
| Spec score · Salon Appointment Scheduling Software | 8.7 (#4) | 9.0 (#2) |
| Spec score · Esthetician Software | 8.8 (#4) | 8.9 (#3) |
| Spec score · Salon CRM Software | 8.7 (#7) | 8.9 (#4) |
| Spec score · Salon Marketing Software | 8.7 (#8) | 8.8 (#6) |
| Spec score · Salon POS Software | 8.8 (#5) | 8.9 (#4) |
| Spec score · Salon and Spa Scheduling Software | 8.8 (#7) | 9.0 (#3) |
| Spec score · Appointment Scheduling Software | 8.0 (#67) | 8.9 (#14) |
| Spec score · Appointment scheduling apps | 8.0 (#19) | 8.4 (#16) |
| Booking | Its self-booking feature lets clients book through a business website and social media. | Its 24/7 online booking lets clients book without downloading an app or logging in. |
| Company legal name | The product footer identifies the maker as Boulevard Labs, Inc. | The terms identify the provider as GlossGenius, Inc. |
| Founded | LinkedIn lists Boulevard as founded in 2016. | G2 lists GlossGenius as serving customers since 2016. |
| Free plan | No | No |
| Integrations | Listed integrations include Apple Calendar, Google Calendar, Facebook and Instagram Book Now, Okta, OPERA PMS, QuickBooks Online, Shopify, Zapier, Reserve with Google, Vish, Widewail and REACH.ai. | The maker’s pages identify Google Booking and Reviews, Google Marketing Analytics, and two-way calendar sync with Google, iCal, and Outlook. |
| Marketing | Marketing tools send SMS and email campaigns, while automated campaigns charge based on appointments booked. | Marketing tools include unlimited email, text campaigns, AI marketing assistance, image uploads, message templates, social-media templates and automated review prompts. |
| Payments | Boulevard includes checkout, tipping and integrated payment processing. | The pricing page lists a flat 2.6% payment processing rate and says there are no added fees for Tap to Pay, card-on-file, or manual-entry transactions. |
| Product | Boulevard describes itself as a client experience and business management platform for appointment-based self-care businesses. | GlossGenius describes itself as an all-in-one business management system for beauty, wellness, medspa, health, and fitness businesses. |
| Rating on Apple App Store | 4.6 out of 5 from 601 ratings | 4.5 out of 5 from 4.4K ratings |
| Rating on G2 | 4.5 out of 5 from 124 reviews | 4.9 out of 5 from 69 reviews |
| Rating on Trustpilot | 2.5 out of 5 from 8 reviews | 2.1 out of 5 from 11 reviews |
| What it does | Boulevard is a business-management and client-experience platform for salons, spas, medspas, barbershops and other appointment businesses, combining scheduling, booking, marketing, messaging and payments. | GlossGenius is an all-in-one booking, payments, point-of-sale, marketing, client-management and business-operations platform for beauty, wellness, health and fitness businesses. |
Plans
Boulevard
- Essentials$143 a month
- Premier$234 a month
- Prestige$328 a month
- EnterprisePriced on request
GlossGenius
- Standard$28 a month
- Gold$56 a month
- Platinum$168 a month
- Practice Essentials$168 a month
- Practice Advanced$298 a month
- Standard$28 a month
- Payroll add-on$40 a month
- Reception by GlossGenius$50 a month
- Gold$56 a month
- Platinum$168 a month
In their own words
Boulevard
Boulevard is a client experience and business management platform for appointment-based self-care businesses, including salons, medspas, spas, barbers, massage businesses and nail salons. Clients can book through a business website or social media. Precision Scheduling is designed to manage calendars and reduce appointment gaps, while Beau AI answers calls, helps clients book and captures leads 24/7. Marketing features include email campaigns, text marketing, two-way texting and SMS appointment notifications. The platform also lists appointment reminders, intake forms, waitlists, inventory tracking, resource booking, payments and multi-location support. Integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta and Zapier, plus booking links for Facebook, Instagram and Google. Boulevard offers role-based permissions, IP restrictions and staff activity logs. An onboarding specialist can help configure locations, services and staff accounts; training is available through Boulevard Academy. It runs on Android, iOS and the web, with pricing from $143/mo. Processing payments requires a modern computer or laptop, an iPad, broadband internet and Boulevard Duo.
GlossGenius
GlossGenius is a business management system for beauty, wellness, medspa, health, and fitness businesses, available on Android, iOS, and the web. Its 24/7 online booking lets clients reserve without downloading an app or logging in. The system includes scheduling, client profiles, inventory and retail management, staff management, time tracking, and business reports. Email and text marketing, automated review prompts, Google Booking and Reviews, Google Marketing Analytics, and two-way calendar sync with Google, iCal, and Outlook are also listed. Medspa features include HIPAA compliance, charting, photo markup, medical director sign-off, and automatic sorting of client photos. The pricing page lists a flat 2.6% payment processing rate, with no added fees for Tap to Pay, card-on-file, or manual-entry transactions. Same-day payouts Monday through Thursday are free; instant payouts cost an additional 1.8%. Plans listed monthly include Standard at $28 a month, Gold at $56 a month, and Platinum at $168 a month, as well as Practice Essentials and Practice Advanced. A 14-day trial is available, but there is no free plan.