BACKND vs CleverTap

BACKND is a backend API and SDK for game developers adding multiplayer and backend services to games. BACKND Base offers authentication, cloud data storage, rankings, notices, social functions, events, coupons, push notifications, receipt verification, and an admin console. Match handles 1:1, individual, and team matchmaking, with result processing and reconnection. Worlds provides persistent servers and real-time synchronization for MMO and other multiplayer games. Other services include real-time chat with moderation, profanity filtering, reports, sanctions, and translation; a database for user and shared game data; and server-side functions written in C# using Unity-style syntax. Documentation lists Unity and Unreal SDKs, a Platform API, and a.NET SDK. Worlds officially supports Unity, while other engines can call server APIs directly. The company says users can test all features for free, but gives no trial duration. Database FREE includes 300 MB read bandwidth, 100 MB write bandwidth, and 200 MB storage; exceeding the allowance can restrict game use. Listed paid plans include chat options from $9.00 per month and a database plan at $29.00 per month.

CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.