Badger Lead Routing vs Distribution Engine
Badger Lead Routing
badgermapping.com
Distribution Engine
distributionengine.comSide by side
| Figure | Badger Lead Routing | Distribution Engine |
|---|---|---|
| Price from | $16/mo | $1.67/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 2 | 3 |
| Spec score · Lead Routing Software | 8.6 (#7) | 8.0 (#14) |
| Audience | Badger says Lead Routing works for teams ranging from a few representatives to thousands. | The maker describes the product as routing for companies where a wrong assignment has high stakes and for RevOps professionals and Salesforce admins. |
| Headquarters | San Francisco, California, United States | Wilmington, Delaware, USA; London, UK |
| Purpose | Badger Lead Routing assigns incoming leads to the right sales representative automatically using territories. | Distribution Engine provides Salesforce lead distribution, case assignment, round-robin, and territory management without code. |
| Routing rules | Assignment rules can use lead attributes such as company size, opportunity size, product type, or industry. | Routing can combine territory, skills, workload, availability, ownership, SLA, and round-robin criteria. |
| Support | Badger provides support by email, scheduled call, and phone, with guides and videos in its support resources. | Premier Support costs a 20% surcharge and includes direct phone and email support, with an average response time under 30 minutes. |
| Trial | Individuals can start a 14-day free trial, and the pricing page also offers a 14-day team pilot integrated with a CRM. | A 30-day free trial is available through Salesforce AppExchange with no credit card required. |
Plans
Badger Lead Routing
- Lead Routing$16 a month
- Badger Lead Routing$16 a month
Distribution Engine
- Starter$20 a year
- Advanced$35 a year
- Unlimited$55 a year
In their own words
Badger Lead Routing
Badger Lead Routing automatically assigns incoming CRM records to sales representatives using territories and assignment rules. Rules can use lead details such as company size, opportunity size, product type, or industry, and assignment happens as a record enters the system. A record needs an associated address to be routed. The service can route leads, accounts, contacts, and opportunities, update ownership in the CRM, and notify representatives when a record is assigned. It supports overlapping territories and coverage across regions, for teams ranging from a few representatives to thousands.
Listed integrations include Salesforce, HubSpot, Microsoft Dynamics, NetSuite, Zoho, Insightly, Attio, monday.com, Pipedrive, Veeva, and Odoo; custom CRMs and databases can connect through FTP or REST API. Badger says the service is hosted on AWS, uses HTTPS with SSL/TLS encryption, and retains encrypted backups for up to 12 months. It states compliance with HIPAA, GDPR, and 42 CFR Part 2; customers using PHI must provide a Business Associate Agreement. The plan costs $16 a month when billed annually and requires at least five licenses. There is no free plan, but a 14-day trial is available.
Distribution Engine
Distribution Engine has no write-up on Specifiction yet; its figures are above.