Badger Lead Routing vs Distro
Badger Lead Routing
badgermapping.comDistro
chilipiper.comSide by side
| Figure | Badger Lead Routing | Distro |
|---|---|---|
| Price from | $16/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 2 | 1 |
| Spec score · Lead Routing Software | 8.6 (#7) | 7.0 (#30) |
| Audience | Badger says Lead Routing works for teams ranging from a few representatives to thousands. | The maker identifies sales leaders, marketing leaders, and revenue and sales operations teams as Distro use case audiences. |
| Integrations | Listed integrations include Salesforce, HubSpot, Microsoft Dynamics, NetSuite, Zoho, Insightly, Attio, monday.com, Pipedrive, Veeva, and Odoo; custom CRMs and databases can connect through FTP or REST API. | Distro currently integrates only with Salesforce, and Chili Piper recommends it for teams running revenue operations in Salesforce. |
| Purpose | Badger Lead Routing assigns incoming leads to the right sales representative automatically using territories. | Distro is lead routing software that routes Salesforce records, matches leads to accounts, and enforces sales team SLAs. |
| Security | Badger says it is hosted on AWS, uses HTTPS with SSL/TLS encryption, and retains encrypted backups for up to 12 months. | Chili Piper states it is SOC 2 Type 2, ISO 27001, GDPR, and CCPA compliant, and encrypts sensitive data at rest and in transit. |
| Support | Badger provides support by email, scheduled call, and phone, with guides and videos in its support resources. | The Distro page directs prospective customers to book a demo; the security page lists [email protected] for general product support. |
Plans
Badger Lead Routing
- Lead Routing$16 a month
- Badger Lead Routing$16 a month
In their own words
Badger Lead Routing
Badger Lead Routing automatically assigns incoming CRM records to sales representatives using territories and assignment rules. Rules can use lead details such as company size, opportunity size, product type, or industry, and assignment happens as a record enters the system. A record needs an associated address to be routed. The service can route leads, accounts, contacts, and opportunities, update ownership in the CRM, and notify representatives when a record is assigned. It supports overlapping territories and coverage across regions, for teams ranging from a few representatives to thousands.
Listed integrations include Salesforce, HubSpot, Microsoft Dynamics, NetSuite, Zoho, Insightly, Attio, monday.com, Pipedrive, Veeva, and Odoo; custom CRMs and databases can connect through FTP or REST API. Badger says the service is hosted on AWS, uses HTTPS with SSL/TLS encryption, and retains encrypted backups for up to 12 months. It states compliance with HIPAA, GDPR, and 42 CFR Part 2; customers using PHI must provide a Business Associate Agreement. The plan costs $16 a month when billed annually and requires at least five licenses. There is no free plan, but a 14-day trial is available.