Badger Maps vs Bowimi

Badger Maps is a mobile-first sales mapping and route-planning platform for B2B field teams. Its route optimization supports up to 120 stops, with live traffic and turn-by-turn navigation integrations. Users can filter and color customer records by custom fields and add map layers such as postal codes, points of interest, and counties. Native CRM connections include Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, and Odoo. Custom CRMs and databases can connect through FTP or REST API, and other apps through Zapier. CRM integration depth varies: Standard covers Accounts or Contacts and one related Task or Activity; Advanced supports unlimited objects and relationships. The free Personal plan runs for 14 days and includes the Business feature set. Business costs $58/user/mo billed annually, or $69/mo per user billed monthly. The web app needs an internet connection; offline maps prepared in Google Maps can keep a current route navigable. Badger Maps lists sales reps, sales management, sales operations, and field service among its intended roles.

Bowimi is a field sales and account management CRM for recording sales data and coordinating activity across reps and managers. Its workflow covers prospecting, store and venue visits, data capture, route planning, transfer orders, and team activity management. Reps can track contact details, pipeline stages, orders, and account managers together. Teams can build and distribute routes, order selected locations into time-efficient visits based on rep location, and save routes for reuse. Tailored surveys can be assigned to locations or data points and work offline. Custom dashboards track team performance, point-of-sale activity, and pipeline stages; reports can be exported to Power BI and other tools. Connections include Zapier, more than 7,000 listed integrations, and direct integrations such as Xero, Power BI, Elm, Breww, and BrewMan. Prospecting AI recommends 500 new prospects daily matched to a target customer profile. Bowimi runs on Android, iOS, and the web. It is paid, with no free plan, and every rep and manager needs a user account. Onboarding includes three sessions for setup, training, and custom dashboards and reports.