Badger Maps vs FieldFlowSales
Badger Maps
badgermapping.comFieldFlowSales
fieldflowsales.comSide by side
| Figure | Badger Maps | FieldFlowSales |
|---|---|---|
| Price from | $12/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 3 |
| Spec score · Field Sales Software | 9.4 (#1) | 7.6 (#20) |
| Headquarters | San Francisco, California, USA | Mumbai, Maharashtra, India |
| Integrations | Native connectors include Salesforce, HubSpot, Microsoft Dynamics, Zoho, Pipedrive, monday.com, NetSuite, Insightly, SugarCRM, Veeva and Odoo; Zapier and Excel are also listed. | Enterprise includes API access, webhooks and custom integrations; ERP or accounting integration support is confirmed with the vendor before commitment. |
| Notable limit | The web app requires an internet connection for its features, though users can continue navigating a current route if they prepared offline maps in Google Maps. | Independent accuracy benchmarking against surveyed ground truth is in progress, according to the product page. |
| Purpose | Badger Maps combines route planning, sales mapping, CRM integration, and AI automation for B2B field sales teams. | FieldFlowSales tracks field-team routes, verifies customer visits, captures orders and reports field activity for managers. |
| Reporting | Badger provides mileage reports, automated activity reports, dashboards and territory analytics. | Managers can view route summaries, visit history and performance attainment for their own team. |
| Security | Badger says customer data is hosted on AWS, data in transit uses HTTPS with SSL/TLS, and daily backups are encrypted at rest with AES-256 and retained up to 12 months. | The maker says data is partitioned by organisation, access is role-based, sensitive actions are logged, and data is encrypted in transit and at rest on Google Cloud. |
| Support | The pricing page includes phone and chat support, and the support page provides email, scheduled calls, and a phone number. | The support team says it typically responds within one business day on weekdays and prioritizes critical issues. |
Plans
Badger Maps
- PersonalFree
- Badger Scoreboard$12 a month
- Badger Lead Routing$16 a month
- Badger Align$20 a month
- Badger Insights$50 a month
- Business$69 a month
- Enterprise$109 a month
- Enterprise PlusPriced on request
FieldFlowSales
- EnterprisePriced on request
- GrowthPriced on request
- StarterPriced on request
In their own words
Badger Maps
Badger Maps is a mobile-first sales mapping and route-planning platform for B2B field teams. Its route optimization supports up to 120 stops, with live traffic and turn-by-turn navigation integrations. Users can filter and color customer records by custom fields and add map layers such as postal codes, points of interest, and counties. Native CRM connections include Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, and Odoo. Custom CRMs and databases can connect through FTP or REST API, and other apps through Zapier. CRM integration depth varies: Standard covers Accounts or Contacts and one related Task or Activity; Advanced supports unlimited objects and relationships. The free Personal plan runs for 14 days and includes the Business feature set. Business costs $58/user/mo billed annually, or $69/mo per user billed monthly. The web app needs an internet connection; offline maps prepared in Google Maps can keep a current route navigable. Badger Maps lists sales reps, sales management, sales operations, and field service among its intended roles.
FieldFlowSales
FieldFlowSales helps field teams plan routes, verify customer visits, capture orders, and report activity to managers. Managers schedule routes, assign customers and stops, and set geofence or odometer-photo requirements. Agents check in only from configured customer-location geofences, review recent order history, enter outlet orders, and add notes that synchronize with the admin console. Routes, visits, orders, and photos can remain on the device and sync when connectivity returns. A native background GPS service continues recording through app termination, battery saver, and signal loss. Managers can review route summaries, visit history, and performance attainment for their own teams. Android, iOS, web, and API access are available. Enterprise adds API access, webhooks, and custom integrations; ERP or accounting integration is confirmed with the vendor before commitment. The maker identifies distribution, pharma detailing, building materials, auto dealer networks, field service, and collections as target industries. Pricing is on request. Independent accuracy benchmarking against surveyed ground truth is still in progress.