Badger Maps vs MyRouteOnline

Badger Maps is a mobile-first sales mapping and route-planning platform for B2B field teams. Its route optimization supports up to 120 stops, with live traffic and turn-by-turn navigation integrations. Users can filter and color customer records by custom fields and add map layers such as postal codes, points of interest, and counties. Native CRM connections include Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, and Odoo. Custom CRMs and databases can connect through FTP or REST API, and other apps through Zapier. CRM integration depth varies: Standard covers Accounts or Contacts and one related Task or Activity; Advanced supports unlimited objects and relationships. The free Personal plan runs for 14 days and includes the Business feature set. Business costs $58/user/mo billed annually, or $69/mo per user billed monthly. The web app needs an internet connection; offline maps prepared in Google Maps can keep a current route navigable. Badger Maps lists sales reps, sales management, sales operations, and field service among its intended roles.

MyRouteOnline is web-based route optimization software for arranging driving routes across multiple addresses. A run can contain up to 1,000 addresses, with goals that include minimizing distance, minimizing time, or balancing both. Planners can create multiple routes and set maximum durations or stop counts. Contacts import from Excel, text, CSV, Google Drive and Dropbox. Routes can be sent to TomTom, Garmin, Google Maps, Excel, email or the MyRoute mobile app. The app supports delivery tracking, while tracking reports remain for 30 days. Platforms include web, Android, iOS and an API. Listed integrations are Zapier and TomTom WEBFLEET, plus a REST/JSON API with fees based on consumed address credits and no extra API charge. Plans include 24/7 support. Recurring billing renews every 30 days and can be cancelled at any time.