Badger Maps vs TerriTool
Badger Maps
badgermapping.comTerriTool
territool.comSide by side
| Figure | Badger Maps | TerriTool |
|---|---|---|
| Price from | $12/mo | $69/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 8 | 5 |
| Spec score · Route Planning Software | 9.4 (#1) | 7.6 (#32) |
| Spec score · Field Sales Software | 9.4 (#1) | 7.6 (#22) |
| Compliance | Badger states that it is compliant with HIPAA, GDPR and 42 CFR Part 2. | The Team Plan page describes the plan as PHI / HIPAA / SOC-2 compliant. |
| CRM integrations | The maker lists native integrations including Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, and Odoo. | TerriTool says it syncs two ways with Salesforce, HubSpot, Pipedrive, monday.com and other CRMs, sending visits, notes and new contacts to the CRM. |
| Headquarters | San Francisco, California, USA | Newport Beach, California, USA |
| Security | Badger says customer data is hosted on AWS, data in transit uses HTTPS with SSL/TLS, and daily backups are encrypted at rest with AES-256 and retained up to 12 months. | The privacy policy says TerriTool uses commercially reasonable safeguards, while noting it cannot guarantee absolute data security. |
| Support | The pricing page includes phone and chat support, and the support page provides email, scheduled calls, and a phone number. | TerriTool lists 24/7 support and provides [email protected] for questions. |
Plans
Badger Maps
- PersonalFree
- Badger Scoreboard$12 a month
- Badger Lead Routing$16 a month
- Badger Align$20 a month
- Badger Insights$50 a month
- Business$69 a month
- Enterprise$109 a month
- Enterprise PlusPriced on request
TerriTool
- 50 lead credits$25, paid once
- 100 lead credits$45, paid once
- 150 lead credits$57, paid once
- Base Plan$69 a month
- Team Plan$129 a month
In their own words
Badger Maps
Badger Maps is a mobile-first sales mapping and route-planning platform for B2B field teams. Its route optimization supports up to 120 stops, with live traffic and turn-by-turn navigation integrations. Users can filter and color customer records by custom fields and add map layers such as postal codes, points of interest, and counties. Native CRM connections include Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, and Odoo. Custom CRMs and databases can connect through FTP or REST API, and other apps through Zapier. CRM integration depth varies: Standard covers Accounts or Contacts and one related Task or Activity; Advanced supports unlimited objects and relationships. The free Personal plan runs for 14 days and includes the Business feature set. Business costs $58/user/mo billed annually, or $69/mo per user billed monthly. The web app needs an internet connection; offline maps prepared in Google Maps can keep a current route navigable. Badger Maps lists sales reps, sales management, sales operations, and field service among its intended roles.
TerriTool
TerriTool is a field-sales platform for outside sales reps and managers selling face-to-face to businesses in the USA. It matches businesses in a territory to a rep’s ideal customer profile and presents potential leads on a map and in a list. Contact search checks more than 28 data sources for decision-maker details; TerriTool says names and positions are returned about 90% of the time. Credits unlock contact details, and the company says it charges only when it finds a valid email or phone number. It orders stops into a daily route, which can be handed off to Apple Maps, CarPlay, or Waze for navigation. Two-way CRM sync sends visits, notes, and new contacts to Salesforce, HubSpot, Pipedrive, monday.com, and other CRMs. A real-time manager dashboard shows rep activity, territory coverage, visits, and leaderboards. The product is aimed at US outside-sales sectors including solar, pest control, home services, telecom, security, logistics, and industrial supply. The Base Plan is $69 a month. A seven-day trial includes 60 lead credits and every feature unlocked.