Balancy vs CleverTap
Balancy
balancy.co
CleverTap
clevertap.comSide by side
| Figure | Balancy | CleverTap |
|---|---|---|
| Price from | $499/mo | $85/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 3 |
| Spec score · Game LiveOps Software | 8.6 (#10) | 8.6 (#11) |
| Founded | 2022 | 2013 |
| Headquarters | Limassol, Cyprus | Mountain View, California |
| Plan limits | The pricing comparison lists asset file-size limits of 10 MB for CMS, 50 MB for Studio, and 100 MB for Publisher. | The pricing comparison lists 3 years of data retention for Core and Pro and 10 years for Ultimate; several capabilities are marked as add-ons. |
| Support | Studio includes a private Slack channel and 1:1 support. | The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support. |
Plans
In their own words
Balancy
Balancy is a LiveOps and monetization platform for games, centralizing events, offers, progression, and personalization. Its LiveOps tools include in-game events, scheduled push campaigns, a calendar dashboard, player segmentation, and A/B testing. The monetization engine supports tailored shops, special offers, offer sequences, payment validation, and ad management. A CMS provides content building, remote configuration, code generation, data validation, cloud storage, environments, and versioning. Visual scripting lets product teams create personalized flows, dynamic offers, segmentation, and onboarding without code. Balancy lists connections to BI and MMP tools, plus Unity, TypeScript, Cocos, Steam, Nutaku, and an API. Deployment can use SDK integration or self-hosting. Android, iOS, web, and API platforms are listed. A free CMS plan is available. Studio costs $499 a month plus DAU rates; Publisher costs $999 a month plus $39 per seat and DAU rates.
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.