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SPECIFICTION
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Balancy

balancy.co

From $499/mo Free plan WebiOSAndroidAPI
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Spec score 8.6 #10 of 26 in Game LiveOps Software

What it is

Balancy is a LiveOps and monetization platform for games, centralizing events, offers, progression, and personalization. Its LiveOps tools include in-game events, scheduled push campaigns, a calendar dashboard, player segmentation, and A/B testing. The monetization engine supports tailored shops, special offers, offer sequences, payment validation, and ad management. A CMS provides content building, remote configuration, code generation, data validation, cloud storage, environments, and versioning. Visual scripting lets product teams create personalized flows, dynamic offers, segmentation, and onboarding without code. Balancy lists connections to BI and MMP tools, plus Unity, TypeScript, Cocos, Steam, Nutaku, and an API. Deployment can use SDK integration or self-hosting. Android, iOS, web, and API platforms are listed. A free CMS plan is available. Studio costs $499 a month plus DAU rates; Publisher costs $999 a month plus $39 per seat and DAU rates.

Spec sheet

Purpose
Balancy is a LiveOps and monetization platform for games that centralizes game events, offers, progression, and personalization.Read 28 Sep 2026 · balancy.co
Intended users
Balancy says it is designed for studios seeking less engineering dependency for LiveOps, large-scale segmentation and personalization, multiple titles, or frequent monetization experiments.Read 28 Sep 2026 · en.docsv2.balancy.dev
Deployment
The platform offers SDK integration and an option for self-hosting.Read 28 Sep 2026 · balancy.co
Security
The maker describes its CMS environment and cloud storage as secure, and says payment validation helps protect games from fraud.Read 28 Sep 2026 · balancy.co
Support
Studio includes a private Slack channel and 1:1 support.Read 28 Sep 2026 · balancy.co
Headquarters
Limassol, CyprusRead 28 Sep 2026 · balancy.co
Founded
2022Read 28 Sep 2026 · balancy.co
Content management
The CMS supports content building, remote configuration, code generation, data validation, secure cloud storage, environments, and versioning.Read 28 Sep 2026 · balancy.co
Integrations and API
Balancy says it connects with BI and MMP tools, and its documentation lists Unity, TypeScript, Cocos, Steam, Nutaku, and an API.Read 28 Sep 2026 · balancy.co
LiveOps
The LiveOps suite supports in-game events, scheduled push campaigns, a calendar dashboard, segmentation, and A/B testing.Read 28 Sep 2026 · balancy.co
Monetization
The monetization engine supports player-tailored shops, special offers, offer sequences, payment validation, A/B testing, and ad management.Read 28 Sep 2026 · balancy.co
Plan limits
The pricing comparison lists asset file-size limits of 10 MB for CMS, 50 MB for Studio, and 100 MB for Publisher.Read 28 Sep 2026 · balancy.co
Usage pricing
Paid plans use daily DAU-based billing; the listed rates are $2.0 per 1,000 DAU up to 100k, $1.5 from 100k to 500k, and $1.0 from 500k to 1M, while over 1M directs customers to contact sales.Read 28 Sep 2026 · balancy.co
Visual scripting
Visual scripting lets product teams create personalized user flows, dynamic offers, offer sequences, segmentation, and custom onboarding without code.Read 28 Sep 2026 · balancy.co

Plans and prices

CMS Free FREE Full access to Balancy CMS · Payment validation · Cloud storage · 10 MB max asset size · 1 GB total asset storage Read 28 Sep 2026 · balancy.co
Studio $499 a month $ 499 per project + DAU-based rates Includes 10k DAU · A/B testing and segmentation · Private Slack channel 1:1 support · 50 MB max asset size · 5 GB total asset storage Read 28 Sep 2026 · balancy.co
Publisher $999 a month $ 999 +$39 per seat + DAU-based rates Includes 10 seats and up to 50 projects · Higher limits · Team roles and permissions · 100 MB max asset size · 10 GB total asset storage Read 28 Sep 2026 · balancy.co

Every Balancy plan and price →

Strong points and limits

Strong points

  • Free CMS plan available
  • LiveOps includes events, segmentation, and A/B testing
  • Visual scripting supports no-code user flows
  • Offers SDK integration or self-hosting
  • Supports Android, iOS, web, and API

Limits

  • Studio and Publisher add DAU-based charges
  • Publisher adds $39 per seat
  • Asset sizes are limited by plan
  • Over 1M DAU requires contacting sales

Who it suits

Balancy is aimed at game studios seeking less engineering dependency for LiveOps, large-scale segmentation, multiple titles, or frequent monetization experiments. It also suits teams wanting visual scripting, SDK integration, or self-hosting.

Verdict

Balancy covers game LiveOps, monetization, content management, and visual scripting in one platform. Its free CMS provides an entry point, while paid plans add project, support, storage, and usage-based costs.

Where Specifiction places it

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