Balancy vs Metaplay
Balancy
balancy.co
Metaplay
metaplay.ioSide by side
| Figure | Balancy | Metaplay |
|---|---|---|
| Price from | $499/mo | €195/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 3 | 17 |
| Spec score · Game LiveOps Software | 8.6 (#10) | 9.0 (#5) |
| Founded | 2022 | LinkedIn lists Metaplay as founded in 2019. |
| Headquarters | Limassol, Cyprus | Helsinki, Finland |
| Intended users | Balancy says it is designed for studios seeking less engineering dependency for LiveOps, large-scale segmentation and personalization, multiple titles, or frequent monetization experiments. | Metaplay describes its audience as ambitious game studios building server-authoritative games, from prototype through global launch, including teams operating multiple titles. |
| LiveOps | The LiveOps suite supports in-game events, scheduled push campaigns, a calendar dashboard, segmentation, and A/B testing. | Its LiveOps dashboard includes player segmentation, A/B testing, over-the-air config updates, events, economy management and player support tools. |
| Security | The maker describes its CMS environment and cloud storage as secure, and says payment validation helps protect games from fraud. | The maker describes TLS-encrypted client-server communication, encrypted database data at rest through the cloud provider, role-based access controls and audit logs. |
| Support | Studio includes a private Slack channel and 1:1 support. | The pricing page offers community Discord support, weekday engineer support tiers, and a critical incident add-on with 24/7 availability and a one-hour response SLA. |
Plans
Metaplay
- Community supportFree
- Community SupportFree
- FreeFree
- FreeFree
- Starter€195 a month
- Starter€195 a month
- Pre-launch€995 a month
- Pre-Launch€995 a month
- Standard support€1,500 a month
- Standard Support€1,500 a month
In their own words
Balancy
Balancy is a LiveOps and monetization platform for games, centralizing events, offers, progression, and personalization. Its LiveOps tools include in-game events, scheduled push campaigns, a calendar dashboard, player segmentation, and A/B testing. The monetization engine supports tailored shops, special offers, offer sequences, payment validation, and ad management. A CMS provides content building, remote configuration, code generation, data validation, cloud storage, environments, and versioning. Visual scripting lets product teams create personalized flows, dynamic offers, segmentation, and onboarding without code. Balancy lists connections to BI and MMP tools, plus Unity, TypeScript, Cocos, Steam, Nutaku, and an API. Deployment can use SDK integration or self-hosting. Android, iOS, web, and API platforms are listed. A free CMS plan is available. Studio costs $499 a month plus DAU rates; Publisher costs $999 a month plus $39 per seat and DAU rates.
Metaplay
Metaplay is a backend platform for building and operating live-service games. It uses a server-authoritative C# game server with a Unity client library and shared client-server logic. Its LiveOps dashboard includes player segmentation, A/B testing, over-the-air configuration updates, events, economy management, and player support tools. The SDK also includes guilds, social features, leaderboards, leagues, and asynchronous matchmaking; synchronous matchmaking is in active development. Hosting choices include managed Metaplay Cloud, customer AWS infrastructure, another Kubernetes cluster, or on-premises deployment. The platform supports Unity games on iOS, Android, Windows, Mac, Linux, and WebGL, with Unity 2020.3 LTS and later. The free plan provides the full SDK and a local server for local development. Starter costs €195 a month. Managed Metaplay Cloud supports single-region deployments; multi-region deployments are supported on self-hosted infrastructure.