Baseline vs Simple Asset Manager

Baseline has no write-up on Specifiction yet; its figures are above.

Simple Asset Manager is a web-based digital asset management platform that keeps brand and marketing assets in a searchable library. It supports image, video, audio, document, and creative design files, including Adobe formats; uploads are limited to 2GB. Search uses AI-assisted tagging, OCR, and custom metadata. Teams can run multi-tier approval workflows and compliance checklists, and usage-rights and licence-expiry controls can withdraw assets at the appropriate time. Version history supports comparison, tracking, and rollback while helping distribute the latest approved version. Users can securely share assets with internal and external stakeholders through role-based permissions and download audit trails. Built-in conversion creates channel-specific sizes and formats. Integrations include Adobe Creative Cloud, Canva, and Microsoft Teams; approved campaign assets in Simple Admation can be published directly into the library. The service works in supported browsers without software installation. Simple says customer data is hosted, stored, and backed up in Australia, with production and disaster recovery in Melbourne. Pricing is available on request, and there is no free plan.