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SPECIFICTION
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Simple Asset Manager

simple.io

Web
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Spec score 7.5 #97 of 151 in Digital Asset Management Software

What it is

Simple Asset Manager is a web-based digital asset management platform that keeps brand and marketing assets in a searchable library. It supports image, video, audio, document, and creative design files, including Adobe formats; uploads are limited to 2GB. Search uses AI-assisted tagging, OCR, and custom metadata. Teams can run multi-tier approval workflows and compliance checklists, and usage-rights and licence-expiry controls can withdraw assets at the appropriate time. Version history supports comparison, tracking, and rollback while helping distribute the latest approved version. Users can securely share assets with internal and external stakeholders through role-based permissions and download audit trails. Built-in conversion creates channel-specific sizes and formats. Integrations include Adobe Creative Cloud, Canva, and Microsoft Teams; approved campaign assets in Simple Admation can be published directly into the library. The service works in supported browsers without software installation. Simple says customer data is hosted, stored, and backed up in Australia, with production and disaster recovery in Melbourne. Pricing is available on request, and there is no free plan.

Spec sheet

Free plan
NoRead 20 Sep 2026 · simple.io
Admation integration
Approved campaign assets in Simple Admation can be published directly into the Asset Manager library.Read 1 Oct 2026 · simple.io
Approval workflows
YesRead 20 Sep 2026 · simple.io
Approvals
It includes multi-tier approval workflows and compliance checklists.Read 1 Oct 2026 · simple.io
Asset governance
Usage-rights and licence-expiry controls can automatically withdraw assets at the appropriate time.Read 1 Oct 2026 · simple.io
Browser access
No software installation is required; the service works in supported browsers including Edge, Safari, Chrome and Firefox.Read 1 Oct 2026 · simple.io
Data residency
Customer data is hosted, stored and backed up in Australia, with production and disaster recovery in Melbourne.Read 1 Oct 2026 · simple.io
Distribution
Users can securely share assets with internal and external stakeholders using role-based permissions and download audit trails.Read 1 Oct 2026 · simple.io
Encryption
Simple uses AES-256 encryption for data at rest and TLS 1.2 or higher for data in transit.Read 1 Oct 2026 · simple.io
File support
The product supports image, video, audio, document and creative design formats, including Adobe files.Read 1 Oct 2026 · simple.io
Metadata and tagging
YesRead 20 Sep 2026 · simple.io
Other integrations
Simple says Asset Manager integrates with Adobe Creative Cloud, Canva and Microsoft Teams.Read 1 Oct 2026 · simple.io
Product type
Simple Asset Manager is a digital asset management platform that centralises brand and marketing assets in a searchable library.Read 1 Oct 2026 · simple.io
Search
The platform provides AI-assisted tagging, OCR search and custom metadata.Read 1 Oct 2026 · simple.io
Security certifications
Simple says it is SOC 2 certified and operates in compliance with GDPR and the Australian Privacy Principles.Read 1 Oct 2026 · simple.io
Supported asset types
JPEG,PNG,SVG,EPS,TIFF,GIF,WebP,MP4,MOV,AVI,MKV,MP3,WAV,AAC,PDF,Word,PowerPoint,Excel,PSD,AI,InDesignRead 20 Sep 2026 · simple.io
Transcoding
Built-in file conversion can output assets in channel-specific sizes and formats.Read 1 Oct 2026 · simple.io
Upload limit
File uploads are limited to 2GB, and users can upload any file type.Read 1 Oct 2026 · simple.io
Version control
Version history lets teams compare, track and roll back asset changes while distributing the latest approved version.Read 1 Oct 2026 · simple.io
Version history
YesRead 20 Sep 2026 · simple.io

Plans and prices

Simple Asset Manager Priced on request Designed for small creative teams · Ad + Digital agencies · SMEs · Enterprise Read 1 Oct 2026 · simple.io

Every Simple Asset Manager plan and price →

Strong points and limits

Strong points

  • Search combines AI-assisted tagging, OCR, and custom metadata.
  • Tracks versions and distributes the latest approved asset.
  • Shares use role-based permissions and download audit trails.
  • Browser access requires no software installation.

Limits

  • Uploads are limited to 2GB.
  • No free plan.
  • Pricing is available on request.
  • Brand monitoring is not included.

Who it suits

Simple Asset Manager may suit creative teams, agencies, SMEs, and enterprises managing brand and marketing files. Its approvals, rights controls, and sharing permissions are relevant to teams distributing assets to internal and external stakeholders.

Verdict

Simple Asset Manager combines searchable asset storage with approvals, version history, rights controls, sharing, and file conversion. Check the 2GB upload limit and request pricing before deciding whether it fits your asset workflows.

Where Specifiction places it

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