Basis DSP vs NinjaCat
Basis DSP
basis.com
NinjaCat
ninjacat.ioSide by side
| Figure | Basis DSP | NinjaCat |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 2 | 1 |
| Spec score · Advertising Agency Software | 8.3 (#5) | 6.9 (#9) |
| Headquarters | Chicago, Illinois, United States | Wilmington, Delaware, United States |
| Integrations | Basis lists more than 170 industry API integrations spanning programmatic, search, social, direct and connected TV. | NinjaCat lists 150+ pre-built connectors and supports native and custom connectors; examples include Google Ads, Google Analytics, Meta, LinkedIn, Snowflake, and Shopify. |
| Support | Basis offers onboarding, training, a dedicated success manager, AdTech Academy resources and continuing campaign-support reviews. | NinjaCat lists support by email at [email protected] and by phone at 1-855-646-5222. |
Plans
Basis DSP
- Basis DSPPriced on request
- DSP technology fee (Forrester composite)Priced on request
In their own words
Basis DSP
Basis DSP gives media buyers tools to plan, buy, and manage campaigns across programmatic inventory, audiences, and data. Its interface combines programmatic planning and activation with search, social, and site direct. Campaign channels include connected TV, video, native, audio, display, and mobile advertising. Targeting options include cross-device, contextual, TV, hyper-local, behavioral, demographic, and retargeting approaches. Basis lists more than 25,000 audience segments from over 30 data providers, plus a private marketplace library with over 2,000 active deals across hundreds of sites. An AI engine analyzes campaign data for algorithmic and machine learning optimization. Brand protection includes partner vetting and automated monitoring, alongside integrations for privacy-compliant addressability and measurement. The platform interoperates with search, social, and ad server platforms. Its Enterprise API can support custom media-buying workflows and interfaces, and Basis offers consulting and onboarding for media teams. The platform is available via web and API; pricing is on request.