Basis DSP vs Retail Media Manager

Basis DSP gives media buyers tools to plan, buy, and manage campaigns across programmatic inventory, audiences, and data. Its interface combines programmatic planning and activation with search, social, and site direct. Campaign channels include connected TV, video, native, audio, display, and mobile advertising. Targeting options include cross-device, contextual, TV, hyper-local, behavioral, demographic, and retargeting approaches. Basis lists more than 25,000 audience segments from over 30 data providers, plus a private marketplace library with over 2,000 active deals across hundreds of sites. An AI engine analyzes campaign data for algorithmic and machine learning optimization. Brand protection includes partner vetting and automated monitoring, alongside integrations for privacy-compliant addressability and measurement. The platform interoperates with search, social, and ad server platforms. Its Enterprise API can support custom media-buying workflows and interfaces, and Basis offers consulting and onboarding for media teams. The platform is available via web and API; pricing is on request.

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