Batch vs Notifly

Batch is an AI customer engagement platform for CRM teams. It helps organizations design, test, and automate campaigns for acquisition, monetization, and retention. Campaign channels include SMS, email, in-app messaging, mobile push, and web push. A unified editor, predictive audience scores, A/B/N testing, automated journeys, and real-time analytics support campaign work. Batch AI adds workflow agents, predictive scores, and AI Decisioning for campaign choices and optimization. Its data platform combines mobile, website, and data warehouse signals in real time, then reconciles cross-device identifiers into customer profiles. Server-side APIs and client-side SDKs support integration, with Snowflake, Piano Analytics, Segment, and Hightouch listed as featured MarTech partners. Batch says its platform is GDPR compliant, supports configurable data purges, and stores customer data exclusively in France without infrastructure outside the European Union. The company was founded in 2015 and is headquartered in Paris. Pricing is on request.

Notifly is a marketing automation platform centered on user behavior and retention. It sends mobile and web push notifications, in-app and web popups, email, SMS, and webhooks. Campaigns support scheduled or real-time delivery, audience targeting by attributes and behavior, and audience-size estimates. User Journeys branch on events and user attributes and include funnel analytics. Reporting shows sent, failed, opened, clicked, and converted stages, with raw-data downloads. A/B testing compares content and conversion results and can distribute the better-performing variant to the full audience. Notifly describes Mixpanel cohort synchronization and real-time Amplitude event synchronization. SDKs cover iOS, Android, React Native, Flutter, JavaScript, and Google Tag Manager; an HTTP API sends messages from servers. Standard costs 150,000 KRW a month and Pro 800,000 KRW a month. Each plan has a 30-day card-registered trial with a maximum send limit.