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SPECIFICTION
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BDOW! vs OptiMonk

BDOW!

bdow.com

OptiMonk

optimonk.com

Side by side

FigureBDOW!OptiMonk
Price from$19/mo$19/mo
Free planYesYes
Free trialYes—
Open source——
WebYesYes
API—Yes
Plans published35
Spec score · Pop-Up Builder Software8.3 (#8)8.2 (#10)
Spec score · Popup Software8.3 (#9)8.3 (#10)
Campaign formatsIts campaign formats include pop-ups, Smart Bars, Welcome Mats, Click Triggers, Inline Forms, and Scroll Boxes.Features include popups, embedded content, sticky bars, surveys, gamification, and multi-step flows.
Company historyBDOW! says Showit acquired Sumo in 2024 and rebuilt it as BDOW!, and describes itself as part of the Showit family.The About page says OptiMonk began in 2014 in Europe and identifies Debrecen and Budapest as team locations.
IntegrationsThe maker lists direct integrations with Showit, WordPress, Shopify, Kit, Flodesk, Mailchimp, Klaviyo, and 20+ other tools.The integrations page lists Shopify, Klaviyo, Mailchimp, ActiveCampaign, Google Analytics, Zapier, and webhooks among its connections.
TargetingDisplay targeting can use devices, pages, URLs, exit intent, visitors, and referrers.Campaigns can target visitors using criteria such as country, cookies, traffic source, cart contents, and browsing behavior.
TestingBDOW! supports A/B tests, lets users control how often each variation appears, and offers one-click winner selection.The site says the agent runs A/B tests, learns from visitors, and can offer to roll out a winning variant.

Plans

BDOW!

  • FreeFree
  • Pro$19 a month
  • Plus$39 a month

BDOW! pricing →

OptiMonk

  • FreeFree
  • Essential$19 a month
  • Growth$69 a month
  • Premium$179 a month
  • MasterPriced on request

OptiMonk pricing →

In their own words

BDOW!

BDOW! provides website forms and pop-ups for collecting leads and turning visitors into subscribers. Its campaign formats include pop-ups, Smart Bars, Welcome Mats, Click Triggers, Inline Forms and Scroll Boxes. Display rules can use devices, pages, URLs, exit intent, visitors and referrers, among other trigger types. A/B testing includes control over how often each variation appears and one-click winner selection. Other conversion tools include countdown timers, social proof pop-ups, personalized discount codes and in-cart offers. Integrations are listed for Showit, WordPress, Shopify, Kit, Flodesk, Mailchimp, Klaviyo and more than 20 other tools. Webhooks can send event notices to custom applications, and the feature guide places them on Plus. The free plan includes one site, 100 conversions and 500 emails per month. Pro is $19 a month, billed $228 yearly; Plus is $39 a month, billed $468 yearly. A 14-day trial is listed. BDOW! is available on the web and as an extension.

Visit bdow.com

OptiMonk

OptiMonk is an AI-driven popup builder for ecommerce businesses, available on the web and through an API. Its AI agent can design, write and publish campaigns from a description, run A/B tests, learn from visitors and offer to roll out a winning version. Campaign formats include popups, embedded content, sticky bars, surveys, gamification and multi-step flows. Targeting can use country, cookies, traffic source, cart contents and browsing behavior. Reporting tracks conversions and campaign-associated revenue, average order value and orders. Listed integrations include Shopify, Klaviyo, Mailchimp, ActiveCampaign, Google Analytics, Zapier and webhooks. All plans include MCP connections for building, editing and publishing popups from Claude, ChatGPT or Cursor, as well as live chat support. The free plan does not expire, requires no credit card and includes 10,000 pageviews per month, 1,000 AI credits per month and one domain. Paid plans start at $19 a month, billed yearly at $228. Pageviews count whenever a site page loads, even if no campaign appears, and campaigns pause at the plan limit. OptiMonk began in Europe in 2014 and is headquartered in Debrecen, Hungary.

Visit optimonk.com