beehiiv vs Umami

beehiiv is a web platform for running publications and managing email audiences. It includes email automation, audience segmentation, landing pages, and A/B testing. The free Launch plan supports 2,500 subscribers, unlimited email sends, one team member, and three publications. Scale costs $43/mo (annual) and supports 100,000 subscribers, unlimited sends, up to three team members, and three publications. Max costs $96/mo (annual) and supports 100,000 subscribers, unlimited sends, unlimited team members, and ten publications. Enterprise is listed for 100,000+ subscribers with custom publication limits, but no price is provided. beehiiv was founded in 2021 and is headquartered in New York, New York, United States. The service uses a freemium model, so a publication can start on the free tier before choosing a paid plan. Plan differences center on subscriber capacity, collaborators, and publication counts, while the listed Launch, Scale, and Max plans all include unlimited email sends.

Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.