BigCommerce vs Optimizely Configured Commerce

BigCommerce is a hosted ecommerce platform for building and managing online stores. Store design tools include templates, drag-and-drop editing, real-time collaboration, and storefront customization. Merchants can manage multiple brands, regions, and customer segments from one backend, and synchronize products across channels such as Google, Meta, TikTok, Amazon, and eBay. The platform supports digital products, abandoned-cart recovery, and eight inventory locations. Payment support includes more than 250 local methods across over 100 countries and more than 65 providers. B2B features include customer-specific pricing, quotes, purchase orders, invoicing, net terms, buyer accounts, and company hierarchies. Other offerings include AI product-content generation, AI discovery across ChatGPT, Perplexity, and Copilot, and Catalyst, a composable storefront framework built on Next.js and React. BigCommerce advertises over 1,200 apps and integrations. Plans start at $29 a month when billed annually, and a 15-day trial is available. If users do not upgrade, store data is kept for 90 days after the trial before deletion.

Optimizely Configured Commerce is a hosted, API-first B2B commerce solution for launching a buyer portal. It supports self-service purchasing, customer-specific pricing and quoting, and omnichannel sales. Merchandising can tailor sorting, search, and recommendations by account, contract, role, and buying behavior. Content tools generate and optimize product descriptions, specifications, and campaign material. The platform supports experiments involving pricing, promotions, offers, and AI-driven experiences, with A/B, multi-page, feature, server-side, multivariate, and multi-armed bandit testing. Feature flags, audience targeting, percentage rollouts, personalization, mobile experiments, and experience analytics are listed capabilities. Integrations are described for ERP, CRM, PIM, and custom frontends, with web and API platforms. Documentation includes user guides, developer material, API references, and release notes. Pricing is individually packaged on request and based on transaction level; resource tiers and premium support may carry separate fees. There is no free plan. Configured products do not support alternate units of measure.