Bing Webmaster Tools vs Frase
Bing Webmaster Tools
bing.com
Frase
frase.ioSide by side
| Figure | Bing Webmaster Tools | Frase |
|---|---|---|
| Price from | Free | $19/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 7 |
| Spec score · SEO tools | 8.5 (#29) | 9.2 (#8) |
| AI visibility | AI Performance public preview provides insights into how site content is cited in Microsoft Copilot, Bing AI-generated summaries, and select partner integrations. | AI Visibility tracks citations and share of voice across ChatGPT, Perplexity, Claude, Gemini, and Google AI, with engine coverage varying by plan. |
| Free plan | Yes | No |
| Integrations | Bing Webmaster Tools integrates with Microsoft Clarity, which provides click and scroll heatmaps and session replays for website usage analysis. | Integrations include Google Search Console, Google Docs, Notion, GitHub, Linear, Slack, Zapier, Make, n8n, Claude, ChatGPT, and MCP. |
| Support | Bing provides a Webmaster Help Center with feature documentation and guidance for common indexing, SEO, and site-management questions. | Enterprise includes a dedicated account manager and an SLA, while FraseCMS Pro includes dedicated support. |
Plans
Frase
- Starter$39 a month
- Professional$103 a month
- Scale$239 a month
- EnterprisePriced on request
- FraseCMS FreeFree
- FraseCMS Basic$19 a month
- FraseCMS Pro$99 a month
In their own words
Bing Webmaster Tools
Bing Webmaster Tools helps site owners examine and improve how their pages appear in Bing search results. Search Performance reports clicks, impressions, and keyword phrases for up to six months of data. URL Inspection covers crawling, index status, SEO errors, and markup, and can display a page as Bingbot sees it. Site Scan checks for common technical SEO issues; the Backlinks report lists referring pages, domains, and anchor texts and supports comparison with up to two other sites. Sitemaps can be submitted as XML Sitemap, RSS, Atom, or plain text URL files. IndexNow lets webmasters notify Bing and other named search engines about new or updated pages. Its AI Performance public preview provides citation insights for Microsoft Copilot, Bing AI-generated summaries, and select partner integrations. Sites require ownership verification. The free service is available on web and through an API, with a limit of 1,000 sites per account. Bing says its legacy SOAP and POX APIs will be retired on August 31, 2026, and directs users to REST APIs.
Frase
Frase combines SEO research, content optimization and GEO scoring to help teams work on search rankings and AI citations. Its workflow researches topics, drafts pages in a brand voice, scores content for Google and AI search, and supports publishing, monitoring and fixes. Content can be published to WordPress, Webflow, Sanity and Wix, or hosted through FraseCMS. Frase Answers responds to visitors using a site's own content with citations and captures the questions they ask. AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI; Content Guard tracks rankings and traffic decay and drafts fixes for approval. Frase supports multilingual writing in more than 70 languages and locale variants, team collaboration, and a REST API for content, SERP and audit endpoints. Starter costs $39 a month billed yearly, or $49 per month month to month, and includes 10 articles and 50 audit pages monthly. FraseCMS Free includes 100,000 monthly page views and 25 GB bandwidth. The service is available on web, extension and API.