BIP vs DirectIQ
BIP
bip.marketing
DirectIQ
directiq.comSide by side
| Figure | BIP | DirectIQ |
|---|---|---|
| Price from | $1.95/mo | $19/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 5 |
| Spec score · Email Marketing Software | 8.5 (#44) | 9.0 (#8) |
| Spec score · Email marketing tools | 7.9 (#102) | 8.8 (#23) |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Headquarters | 7345 W Sand Lake Rd, Ste 210, Office 3572, Orlando, FL 32819, United States | New York, NY, United States |
| Monthly send limit | 5000 | 18000 |
| Segmentation | BIP offers segmentation across 11 criteria, including geo-radius, city, region, and country filters. | Yes |
| Support | The company says product builders answer support requests, and lists [email protected] as its contact email. | DirectIQ offers live chat and says email support replies within 24 hours. |
Plans
BIP
- FreeFree
- Growth$1.95 a month
- Scale$2.20 a month
- Volume$2.15 a month
- High volume$2.10 a month
- Enterprise send$2.05 a month
- Pay per send$1.95 a month
- CustomPriced on request
DirectIQ
- Pay-as-you-goFree
- Pay-as-you-go email credits$19 a month
- Essential$19 a month
- Unlimited$36 a month
- Pay-as-you-go$19, paid once
In their own words
DirectIQ
DirectIQ is an email automation platform built for family entertainment centers, trampoline parks, and other activity venues. It connects with point-of-sale systems to sync guest data daily, which can support a personalized birthday offer sent seven days before a guest’s birthday and a win-back sequence after 60 days without a visit. Campaign tools include audience segmentation, landing pages, and A/B testing. DirectIQ lists integrations including CenterEdge, Clubspeed, Lightspeed, GymMaster, Smart Waiver, Otter Waiver, Zapier, Shopify, and WordPress; its POS page says eight integrations are live, with more added monthly. The service runs on the web and through an API. Developers can use REST endpoints, webhooks for opens, clicks, and bounces, and SDKs; requests require an API key generated in account settings. Plans include a free pay-as-you-go option, $19 a month for Essential, and $36 a month for Unlimited. Both monthly plans cover up to 3,000 contacts. DirectIQ is based in New York and was founded in 2011.