Birdeye vs Feefo
Birdeye
birdeye.com
Feefo
business.feefo.comSide by side
| Figure | Birdeye | Feefo |
|---|---|---|
| Price from | — | £149/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 1 | 3 |
| Spec score · Review Management Software | 8.4 (#29) | 7.9 (#83) |
| Spec score · Review Generation Software | 8.4 (#6) | 7.9 (#13) |
| Founded | Birdeye's about page says its founders began building the company in 2012. | 2006 |
| Headquarters | Palo Alto, California, United States | Petersfield, Hampshire, UK |
| Integrations | Birdeye says it connects with more than 3,000 software systems, including CRM, EHR, PMS, and POS tools, through MCP and APIs. | Feefo lists more than 600 integrations, including HubSpot, Klaviyo, Salesforce, Shopify, and WooCommerce. |
| Product | Birdeye builds AI Coworkers for multi-location brands to improve AI visibility, book appointments, and deliver consistent customer experience. | Feefo collects and displays verified product and service reviews for businesses. |
| Review management | Birdeye collects, monitors, manages, and shares reviews, with tools for review generation, responses, and marketing. | Users can manage and respond to reviews from Feefo Hub, and genuine negative reviews cannot be deleted. |
| Security | Birdeye lists SOC 2 Type II, ISO 27001, HIPAA, GDPR, and CCPA/CPRA, and says customer data is not used to train public models. | Feefo says it received ISO 27001 certification in 2022. |
Plans
In their own words
Birdeye
Birdeye is an AI review management platform for multi-location brands. It gathers ratings and reviews from Google, Facebook, and more than 200 industry review sites, then tracks ratings, review counts, and responses over time. Businesses can request reviews by email and SMS, including targeted requests to customers likely to respond. AI can draft replies in a brand voice and either publish them automatically or hold them for approval. The platform also reads review text, photos, and past visits, creates branded graphics, and shares reviews on social and web channels. Teams can compare locations with competitors and track visibility on Google, ChatGPT, and Perplexity. Multiple agents route issues and work to address underlying causes of negative reviews. Birdeye also includes listings, social, messaging, appointments, surveys, insights, reporting, and ticketing tools. The mobile app supports customer conversations, review requests and responses, social publishing, notifications, and payments. It is included with a Birdeye subscription at no additional charge. Pricing is available on request, based on location count and deployment.