Bitscale vs Singular
Bitscale
bitscale.aiSingular
singular.netSide by side
| Figure | Bitscale | Singular |
|---|---|---|
| Price from | $349/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 4 |
| Spec score · Reverse ETL Tools | 9.2 (#1) | 8.8 (#6) |
| Company identity | The security page identifies the legal entity as Bitscale Inc. | LinkedIn lists the company as privately held Singular, founded in 2014, with 51–200 employees and headquarters in Palo Alto, California. |
| Integrations | The pricing page lists webhook and HTTP API connections, inbound integrations such as RB2B, Factors, and Vector, plus Salesforce integration on Booster. | Singular provides a partner integration directory with a searchable partner browser. |
| Product | Bitscale describes itself as a GTM data layer for CRMs, combining AI agents, data sources, live buying signals, and unique data. | Singular describes itself as an end-to-end marketing platform for unifying data, measuring ROI, and scaling growth with AI. |
| Rating on G2 | 4.7 out of 5 from 38 reviews | 4.6 out of 5 from 529 reviews |
| Security | Bitscale's security overview says data is encrypted in transit using TLS 1.2 or higher, with sensitive data encrypted at rest and role-based access controls. | Singular states that data is encrypted at rest using AES 256 and that it supports 2FA and SSO. |
| Security controls | Bitscale states that it uses segmented networks, firewalls, continuous monitoring, intrusion detection, RBAC and MFA for administrative access. | The company states that data is encrypted at rest with AES-256, encrypted in transit, backed up across geographic zones, and protected by role permissions, 2FA, SSO and penetration testing. |
| Support | Growth and Booster plans include chat support, while Enterprise adds priority support and a dedicated GTM engineer deployment process. | The plans list email support and onboarding support for Free, technical support and a Customer Experience Team for Growth, and a dedicated Customer Success Manager and enterprise SLA for Enterprise. |
| What it does | Bitscale is a GTM data layer that combines enrichment, buying signals, AI workflows and CRM automation for sales, marketing and RevOps teams. | Singular is a marketing measurement platform combining mobile attribution, cost aggregation, ROI analytics, marketing-data pipelines and fraud prevention. |
Plans
Singular
- FreeFree
- GrowthPriced on request
- Growth$0.05, paid once
- EnterprisePriced on request
In their own words
Bitscale
Bitscale is a GTM data layer for CRMs that combines AI agents, data sources, buying signals, and unique data. Its data waterfalls sequence more than 18 contact-data providers and validate results before they reach a CRM. The company says paid plans connect to more than 100 data sources and integrations. Native two-way sync with Salesforce and HubSpot sends back only fields that changed. Bitscale tracks 15 buying triggers, including executive hires, technology changes, viral posts, and funding events. Prebuilt GTM playbooks support sales, marketing, and RevOps workflows such as prospecting and competitor targeting. The service offers web and API access, real-time sync, reverse sync, and destinations including CRM, data warehouse, product analytics, and webhook. The Free plan includes 200 credits, 2,000 monthly company or people searches, 50,000 rows per grid, and 20 action columns per grid. Growth costs $349 a month and includes 15,000 credits and 30 action columns per grid. Bitscale says it completed a SOC 2 Type II examination and offers an EU data residency option.