Bloom vs Picreel
Bloom
elegantthemes.com
Picreel
picreel.comSide by side
| Figure | Bloom | Picreel |
|---|---|---|
| Price from | — | $39.99/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Self-hosted | Yes | — |
| Plans published | 2 | 6 |
| Spec score · Lead Capture Software | 7.8 (#34) | 8.6 (#8) |
| Analytics and testing | Bloom’s dashboard tracks opt-ins, conversion rates, and data, and supports split testing multiple form variations. | Picreel provides live campaign statistics, reporting and A/B testing for popup performance. |
| Installation | Bloom is downloaded as a ZIP file from the Elegant Themes members area and installed through the WordPress dashboard plugin uploader. | Deployment requires copying Picreel JavaScript into the website source, with Google Tag Manager installation also supported. |
| Integrations | Bloom connects with email marketing services and newsletter tools including ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, ConvertKit, HubSpot, Mailchimp, MailerLite, and others. | The integration catalog lists Mailchimp, ActiveCampaign, Zapier, webhooks, WordPress, Shopify, Salesforce, HubSpot, Marketo, Google Analytics and many other services. |
| Intended users | Elegant Themes describes its products as tools for people running WordPress websites and web development agencies building client sites. | The maker presents Picreel as a tool for online businesses seeking to convert existing website traffic into leads, sales, and subscribers. |
| Support | The membership pricing page includes ongoing support with the annual membership and lifetime support with the lifetime membership. | Picreel advertises 24/7 live chat, phone, and email support; its page says email responses are guaranteed within one business day. |
| Targeting | Users can target or exclude specific posts and pages and show different forms based on visitor location and interaction. | Campaigns can target exit intent, scroll position, time on page, URL, visitor type, device and location. |
Plans
Picreel
- FreeFree
- FreeFree
- Business$39.99 a month
- Business$39.99 a month
- Enterprise$69.99 a month
- Enterprise$839.88 a year
In their own words
Picreel
Picreel is website popup software for lead capture, sales, conversion optimization, and visitor engagement. Its formats include exit popups, overlays, on-site messages, nanobars, surveys, and lead forms. Campaigns can respond to exit intent, scrolling, time on page, or visitor behavior, and can target particular pages or visitors. AI tools assist with popup design, customization, and editing, and can summarize popup reports. A/B testing and reporting provide real-time campaign performance data. Integrations listed include Mailchimp, Salesforce, HubSpot, Shopify, WordPress, Zapier, webhooks, and Google Analytics. The maker describes installation as copying and pasting code, without HTML or CSS. The free plan costs nothing, billed forever, and allows up to 5,000 pageviews monthly. Business costs $39.99 a month, billed $479.88 billed annually, for 200000 pageviews per month and 5 domains. Enterprise is listed at $69.99 a year, billed $839.88 billed annually, with unlimited pageviews and domains. A 15-day free trial is also offered.