bLoyal vs LoyaltyLion
bLoyal
bloyal.com
LoyaltyLion
loyaltylion.comSide by side
| Figure | bLoyal | LoyaltyLion |
|---|---|---|
| Price from | $16/mo | $199/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 10 | 5 |
| Spec score · Loyalty Program Software | 9.2 (#1) | 9.0 (#3) |
| Developer documentation | The developer portal provides an API introduction, POS integration guide, sample applications and a web-service reference. | Official developer resources cover APIs, webhooks, Shopify metafields, an MCP server, components, free-product scripts, in-cart rewards and custom POS integrations. |
| Founded | The company history says bLoyal was founded as EVT Solutions in 2004. | 2012 |
| Headquarters | Sammamish, Washington, United States | London, United Kingdom |
| Integrations | The maker lists native POS and eCommerce integrations including Clover, NCR Voyix, Korona, Microsoft Dynamics 365, LS Retail, Datasym, Shopify, WooCommerce, CMS Max, Magento, and BigCommerce. | LoyaltyLion says it connects with more than 100 partner technologies, including Shopify POS, Klaviyo, HubSpot, Zendesk, Omnisend, Recharge, Attentive and Judge.me. |
| Product | bLoyal describes itself as a loyalty, engagement, and marketing platform that connects directly to POS and eCommerce systems. | LoyaltyLion provides ecommerce brands with customizable loyalty programs designed to encourage repeat purchases and build customer relationships. |
| Rating on Capterra | 3.4 out of 5 from 8 reviews | 4.4 out of 5 from 19 reviews |
| Rating on Shopify App Store | 0 out of 5 from 0 reviews | 4.6 out of 5 from 536 reviews |
| Security | bLoyal says it uses Microsoft Azure capabilities including encryption, access controls and ongoing monitoring. | LoyaltyLion states that it has a SOC 2 Type I attestation covering controls related to security, processing integrity, availability, confidentiality, and privacy. |
| Support | The subscription agreement lists per-incident support at $75 and says enhanced support plans are available. | The pricing page lists dedicated onboarding support and fast live chat and email support, and says all plan levels can access the Support team. |
| What it does | bLoyal is a loyalty, engagement and marketing platform connected to existing POS and ecommerce systems. | LoyaltyLion is a customer-loyalty platform for ecommerce brands that uses rewards and engagement programs to increase repeat purchases and customer lifetime value. |
Plans
bLoyal
- Starter$16 a month
- Plus$18 a month
- Core Edition$39 a month
- Pro Edition$99 a month
- Marketer Edition$199 a month
- Max$250 a month
- CorePriced on request
- ExecutivePriced on request
- MarketerPriced on request
- ProPriced on request
LoyaltyLion
- FreeFree
- FreeFree
- Classic$199 a month
- AdvancedPriced on request
- PlusPriced on request
In their own words
LoyaltyLion
LoyaltyLion provides ecommerce brands with customizable loyalty programs intended to encourage repeat purchases and build customer relationships. Stores can award points for purchases, referrals, reviews, account creation, birthdays and social follows, then let customers exchange points for free products, discount vouchers or free delivery. The platform also supports VIP tiers and provides real-time loyalty data and customer buying behavior to help evaluate and adjust a program. It is built for Shopify, including Shopify Plus and Shopify POS, and has integrations such as Klaviyo, Attentive, Gorgias, Mailchimp, Dotdigital and HubSpot. A Headless API supports custom loyalty experiences across channels. A free plan is recommended for stores processing 400 orders or fewer per month, and a 14-day trial is available through the Shopify Appstore. Classic costs $199 a month, billed every 30 days, and includes 500 orders per month. Advanced and Plus use custom pricing. LoyaltyLion lists dedicated onboarding and live chat and email support.