bLoyal

Spec sheet

What it does

bLoyal is a loyalty, engagement and marketing platform connected to existing POS and ecommerce systems.Read 15 Oct 2026 · bloyal.com

Product

bLoyal describes itself as a loyalty, engagement, and marketing platform that connects directly to POS and eCommerce systems.Read 11 Oct 2026 · bloyal.com

API

bLoyal offers open APIs for connecting POS, eCommerce, back-office, and custom applications.Read 11 Oct 2026 · bloyal.com

Integrations

The maker lists native POS and eCommerce integrations including Clover, NCR Voyix, Korona, Microsoft Dynamics 365, LS Retail, Datasym, Shopify, WooCommerce, CMS Max, Magento, and BigCommerce.Read 11 Oct 2026 · bloyal.com

Security

bLoyal says it uses Microsoft Azure capabilities including encryption, access controls and ongoing monitoring.Read 15 Oct 2026 · solutions.bloyal.com

Support

The subscription agreement lists per-incident support at $75 and says enhanced support plans are available.Read 15 Oct 2026 · support.bloyal.com

License

The subscription agreement grants a limited non-transferable right to use the service and reserves intellectual-property ownership to EVT Solutions.Read 15 Oct 2026 · support.bloyal.com

Headquarters

Sammamish, Washington, United StatesRead 28 Sep 2026 · bloyal.com

Founded

The company history says bLoyal was founded as EVT Solutions in 2004.Read 11 Oct 2026 · bloyal.com

AI assistant

The Engagement Solution includes beta access to an AI assistant called Ace for search, insights and in-app support.Read 15 Oct 2026 · solutions.bloyal.com

API access control

API access requires a nondisclosure agreement and a developer key issued by bLoyal.Read 15 Oct 2026 · support.bloyal.com

API options

Developer materials describe REST APIs, SOAP LoyaltyEngine web services, data feeds and customer-facing snippets.Read 15 Oct 2026 · support.bloyal.com

Click and collect

The product supports online ordering with pickup managed through the existing POS.Read 15 Oct 2026 · bloyal.com

Cloud deployment

Independent directory data describes bLoyal as cloud-based and lists web, Android and iPhone/iPad deployment.Read 15 Oct 2026 · getapp.com

Company facts

LinkedIn lists bLoyal as privately held, founded in 2005, headquartered in Redmond, Washington, with 11–50 employees.Read 15 Oct 2026 · linkedin.com

Customer records

It provides a single master customer record that combines customer information, purchase history, and communications across channels.Read 11 Oct 2026 · bloyal.com

Dashboards

Dashboards surface campaign, customer and journey metrics, with custom dashboards in higher plans.Read 15 Oct 2026 · solutions.bloyal.com

Developer documentation

The developer portal provides an API introduction, POS integration guide, sample applications and a web-service reference.Read 15 Oct 2026 · support.bloyal.com

Ecommerce integrations

Listed ecommerce integrations include Shopify, WooCommerce, Magento, BigCommerce and CMS Max.Read 15 Oct 2026 · bloyal.com

Engagement automation

Engagement capabilities include SMS and email orchestration, trigger-based journeys and automated lifecycle campaigns.Read 15 Oct 2026 · solutions.bloyal.com

Extensibility

bLoyal advertises open APIs, OData, reporting databases and inbound/outbound queues for programmatic data access.Read 15 Oct 2026 · bloyal.com

Gift cards

The Shopify app supports selling and redeeming physical and electronic gift cards across channels.Read 15 Oct 2026 · apps.shopify.com

Industries

The maker lists retail, entertainment, nonprofits, food and beverage, pets, health and wellness, wineries, franchises, vape and tobacco, garden centers, and liquor businesses among the industries it serves.Read 11 Oct 2026 · bloyal.com

Inventory

Its inventory feature tracks committed stock across stores and channels in real time.Read 15 Oct 2026 · bloyal.com

Legal maker

The online subscription agreement identifies EVT Solutions, Inc. as the contracting provider of bLoyal.Read 15 Oct 2026 · support.bloyal.com

Limit: integration reliability

A Capterra reviewer reported Korona integration errors, missed sales and loyalty features that failed to apply consistently.Read 15 Oct 2026 · capterra.com

Limit: learning curve

A Capterra reviewer said the back end can feel overwhelming and requires substantial training.Read 15 Oct 2026 · capterra.com

Limit: support delays

A Capterra reviewer reported support replies taking weeks and described troubleshooting guidance as cryptic.Read 15 Oct 2026 · capterra.com

Limit: value perception

GetApp shows a 2.7 out-of-5 value-for-money score from eight reviewers.Read 15 Oct 2026 · getapp.com

Loyalty

The platform supports loyalty points, tiers, rewards, promotions, coupons, and omnichannel gift cards.Read 11 Oct 2026 · bloyal.com

Loyalty programs

Features include points, loyalty currency, tiers, coupons, promotions and frequent-buyer programs.Read 15 Oct 2026 · bloyal.com

Marketing

It supports personalized email and text messages, automated customer journeys, and dynamic customer segments.Read 11 Oct 2026 · bloyal.com

Omnichannel customer record

The platform maintains a single customer record across physical stores and online channels.Read 15 Oct 2026 · apps.shopify.com

Performance

The Core edition page says each transaction is handled in under 200 milliseconds and the platform processes over a billion API calls annually.Read 11 Oct 2026 · bloyal.com

POS integrations

Listed POS integrations include Clover, Korona, Datasym, NCR Counterpoint, RMH, LS Retail and Microsoft Dynamics 365.Read 15 Oct 2026 · bloyal.com

Praise: reporting

A Capterra reviewer highlighted extensive reporting with a large amount of information.Read 15 Oct 2026 · capterra.com

Praise: support and training

A Capterra reviewer praised the training and responsive customer service, saying assistance made the system workable.Read 15 Oct 2026 · capterra.com

Rating on Capterra

3.4 out of 5 from 8 reviewsRead 15 Oct 2026 · capterra.com

Rating on GetApp

3.4 out of 5 from 8 reviewsRead 15 Oct 2026 · getapp.com

Rating on Shopify App Store

0 out of 5 from 0 reviewsRead 15 Oct 2026 · apps.shopify.com

Scale claim

The company states that its architecture processes transactions in under 200 milliseconds and handles more than one billion API calls annually.Read 15 Oct 2026 · bloyal.com

Segmentation

Users can create static, opt-in and dynamically updated customer segments based on behavior and attributes.Read 15 Oct 2026 · solutions.bloyal.com

Setup

The Core edition page says users can set up a Core account in less than a day.Read 11 Oct 2026 · bloyal.com

Subscriptions

bLoyal supports prepaid and recurring subscriptions plus recurring ship and pickup orders.Read 15 Oct 2026 · apps.shopify.com

Third-party plugins

Plugins include Zendesk, USAePAY, Unbounce, SimpleTexting, ShipCompliant, SendGrid, QuickBooks, Power BI, Avalara and CardConnect.Read 15 Oct 2026 · bloyal.com

Who it serves

bLoyal says its mission is to empower direct-to-consumer businesses worldwide and describes clients ranging from single-location retailers to corporations with more than 1,000 locations.Read 11 Oct 2026 · bloyal.com

Plans and prices

Every bLoyal plan and price →

Where Specifiction places it

• Loyalty Program Software#1 of 399.2