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Loopy Loyalty

loopyloyalty.com

From $20.83/mo Free trial WebiOSAndroidAPI
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Spec score 8.9 #6 of 39 in Loyalty Program Software

What it is

Loopy Loyalty lets businesses create digital stamp and punch cards for Apple Wallet and Google Wallet, so customers can earn repeat-visit rewards without needing a separate customer app. Businesses design, customize, preview, publish, and manage campaigns from a web dashboard. Customers can enroll online or in person through QR codes, links, posters, or landing pages. Staff use the Stamper app on Android or iOS to scan cards, add stamps, and redeem rewards; POS integration is not required. Businesses can message all customers, selected segments, or individuals, including with location-based messages near business locations. Reports cover stamps, rewards, redemptions, customer activity, and estimated revenue, with CSV export on eligible plans. The product also describes Zapier and Make integrations, including enrollment email notifications and importing customers to issue cards. Plans start at $25 per month, and the 15-day trial includes feature access without a credit card. Each plan allows unlimited customers, while card designs, locations, and sub-users vary by tier.

Spec sheet

Product
Loopy Loyalty creates and manages digital stamp cards stored in Apple Wallet and Google Wallet, without requiring a customer app.Read 15 Oct 2026 · loopyloyalty.com
Trial
The 15-day trial includes access to the features and does not require a credit card to get started.Read 9 Oct 2026 · loopyloyalty.com
API
The REST API can create, update and expire cards, retrieve stamp data and connect loyalty data to CRM, ecommerce or custom applications.Read 15 Oct 2026 · docs.loopyloyalty.com
Integrations
Official integration guidance covers Zapier, Make, Google Sheets, Acuity, Mailchimp and Square POS workflows.Read 15 Oct 2026 · docs.loopyloyalty.com
Security
Vendor security pages state TLS encryption in transit, encryption at rest, role-based access, audit logs, backups, disaster recovery, MFA, VPN controls and vulnerability scanning.Read 15 Oct 2026 · loopyloyalty.com
Privacy
The security page says merchants control customer data and Loopy Loyalty processes it on their behalf, with support for GDPR and UK GDPR rights handling.Read 9 Oct 2026 · loopyloyalty.com
Support
Help documentation says an AI support bot is available around the clock, with escalation often taking four to five hours or up to 24 hours; premium consultation is listed at $195 per hour.Read 15 Oct 2026 · docs.loopyloyalty.com
Analytics
Reporting covers signups, visits, redemptions, customer activity and campaign performance.Read 15 Oct 2026 · loopyloyalty.com
API authentication
API requests use JWTs signed with HS256 and claims containing the API key, username, parent ID, issue time and expiry.Read 15 Oct 2026 · developer.loopyloyalty.com
Card design
The web dashboard lets businesses design, customize, preview, publish, and manage loyalty card campaigns.Read 9 Oct 2026 · loopyloyalty.com
Card designer
A browser dashboard lets businesses design, brand, preview and update digital stamp cards.Read 15 Oct 2026 · loopyloyalty.com
Company legal operator
Terms identify PassKit, Inc., a Delaware corporation, as the operator of Loopy Loyalty.Read 15 Oct 2026 · docs.loopyloyalty.com
Company profile
LinkedIn lists PassKit as privately held, founded in 2012, headquartered in Wilmington, Delaware, with 11–50 employees.Read 15 Oct 2026 · linkedin.com
Documentation
The help center provides setup guides, troubleshooting articles, integration instructions and Stamper App documentation.Read 15 Oct 2026 · docs.loopyloyalty.com
Enrollment
Customers can join through QR codes, links, posters, landing pages and built-in enrollment forms.Read 15 Oct 2026 · loopyloyalty.com
Funding
Wellfound lists PassKit as having raised $2.1 million and having 11–50 employees.Read 15 Oct 2026 · wellfound.com
Intended customers
The product is presented for small businesses including cafes, restaurants, salons, wellness businesses, pet services, and fitness businesses.Read 9 Oct 2026 · loopyloyalty.com
Licence
Terms state that PassKit owns the platform software, APIs, designs and trademarks while customers retain ownership of their data and passes.Read 15 Oct 2026 · docs.loopyloyalty.com
Limit: Android app reliability
Google Play reviewers report barcode scans closing the app and periods when the app did not work for entire teams.Read 15 Oct 2026 · play.google.com
Limit: Android onboarding
Capterra reviews report that Android customers can have difficulty adding cards and may encounter extra Google Pay steps or slow stamp loading.Read 15 Oct 2026 · capterra.com
Limit: customization and recovery
GetApp summaries say customization, reporting and integrations are basic, customers may struggle to recover cards they did not save, and reward visibility can be confusing.Read 15 Oct 2026 · getapp.com
Limit: feature scope
The help center directs businesses needing points-based programs with advanced features to PassKit rather than Loopy Loyalty.Read 15 Oct 2026 · docs.loopyloyalty.com
Limit: G2 support and pricing
G2 reviewers complain about limited features, bot-like customer service, website bugs and pricing that becomes expensive when expanding.Read 15 Oct 2026 · g2.com
Limit: iOS app reliability
App Store reviewers report freezes during stamping or redemption, login failures after updates and unusable login fields for some paying users.Read 15 Oct 2026 · apps.apple.com
Messaging
Smart messaging sends updates and reminders through Apple Wallet and Google Wallet.Read 15 Oct 2026 · loopyloyalty.com
Multi-location
Businesses can manage multiple locations, staff permissions and shared reporting from one account.Read 15 Oct 2026 · loopyloyalty.com
Notable news
PassKit announced on November 4, 2025 that Google designated it a Wallet Premier Partner and that PassKit is SOC 2 Type 2 compliant.Read 15 Oct 2026 · passkit.com
Plan limits
Plans differ by card design, location, and sub-user allowances, while each lists unlimited customers.Read 9 Oct 2026 · loopyloyalty.com
Praise: convenience
GetApp reviewers praise replacing paper cards with mobile cards, easy creation and management, and customer engagement benefits.Read 15 Oct 2026 · getapp.com
Praise: ease and setup
G2 reviewers describe setup as simple and fast, with digital cards easy to customize and use without coding.Read 15 Oct 2026 · g2.com
Privacy compliance
The DPA identifies PassKit as processor and the customer as controller, with provisions for GDPR, UK GDPR, Swiss FADP and CCPA; current hosting and processing are stated as US-based.Read 15 Oct 2026 · docs.loopyloyalty.com
Rating on Apple App Store
4.5 out of 5 from 104 ratingsRead 15 Oct 2026 · apps.apple.com
Rating on Capterra
4.6 out of 5 from 69 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
3.6 out of 5 from 6 reviewsRead 15 Oct 2026 · g2.com
Rating on GetApp
4.6 out of 5 from 69 reviewsRead 15 Oct 2026 · getapp.com
Rating on Google Play
4.1 out of 5 from 75 reviewsRead 15 Oct 2026 · play.google.com
Rating on TrustRadius
0 out of 10 from 0 reviewsRead 15 Oct 2026 · trustradius.com
Reporting
Reporting tracks stamps, rewards, redemptions, customer activity, and estimated revenue, with CSV export available on eligible plans.Read 9 Oct 2026 · loopyloyalty.com
SDKs
Developer documentation provides an OpenAPI specification and Swagger Codegen instructions for languages including Python, JavaScript, Java, PHP, Ruby, Swift, Kotlin, C# and TypeScript.Read 15 Oct 2026 · developer.loopyloyalty.com
Stamper App
The Stamper App lets staff issue stamps and redeem rewards from phones, with transaction history and online synchronization.Read 15 Oct 2026 · loopyloyalty.com
Stamping
The Stamper app scans customers’ digital cards, adds stamps, and redeems rewards from iOS or Android phones without POS integration.Read 9 Oct 2026 · loopyloyalty.com
System requirements
The service is browser-based; the staff Stamper App is offered for iOS and Android, and customers use Apple Wallet or Google Wallet instead of downloading a loyalty app.Read 15 Oct 2026 · docs.loopyloyalty.com

Plans and prices

Starter $25 a month monthly unlimited customers · 1 card design · 1 location · 3 sub-users · card customizations · unique customer enrollments · data export Read 15 Oct 2026 · loopyloyalty.com
Growth $69 a month monthly unlimited customers · 3 card designs · 3 locations · 10 sub-users · card customizations · unique customer enrollments · data export Read 15 Oct 2026 · loopyloyalty.com
Ultimate $95 a month monthly unlimited customers · 10 card designs · 10 locations · 50 sub-users · card customizations · unique customer enrollments · data export Read 15 Oct 2026 · loopyloyalty.com
Starter $250 a year annually unlimited customers · 1 card design · 1 location · 3 sub-users · card customizations · unique customer enrollments · data export Read 15 Oct 2026 · loopyloyalty.com
Growth $690 a year annually unlimited customers · 3 card designs · 3 locations · 10 sub-users · card customizations · unique customer enrollments · data export Read 15 Oct 2026 · loopyloyalty.com
Ultimate $950 a year annually unlimited customers · 10 card designs · 10 locations · 50 sub-users · card customizations · unique customer enrollments · data export Read 15 Oct 2026 · loopyloyalty.com

Every Loopy Loyalty plan and price →

Strong points and limits

Strong points

  • Customers do not need a separate app
  • Staff can stamp cards without POS integration
  • Messages can target customer segments or individuals
  • Unlimited customers on every listed plan

Limits

  • No free plan
  • Starter allows one card design and one location
  • White-label branding is not available

Who it suits

It is presented for small businesses such as cafes, restaurants, salons, wellness and fitness businesses, and pet services. It may suit businesses that want wallet-based loyalty cards and messaging without requiring customers to install an app.

Verdict

Loopy Loyalty combines wallet-based stamp cards with enrollment, messaging, and reporting tools. Plans start at $25 per month, and businesses should check the card-design, location, and sub-user limits for each tier.

Where Specifiction places it

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