BlueConic vs Manago AI (formerly SALESmanago)
BlueConic
blueconic.comManago AI (formerly SALESmanago)
manago.aiSide by side
| Figure | BlueConic | Manago AI (formerly SALESmanago) |
|---|---|---|
| Price from | Free | €30/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 10 |
| Spec score · Customer Data Platforms | 9.0 (#2) | 9.0 (#4) |
| Documentation | The public help center includes REST API, connection, SDK, AI Workbench, release-note and troubleshooting collections. | Public API documentation provides endpoint URLs, methods, request examples, field limits, response schemas and pagination or export guidance. |
| Headquarters | The company lists Boston, Massachusetts, and Nijmegen, Netherlands, as locations; its careers page says it is headquartered in Boston. | Krakow, Poland |
| Integrations | Named and universal connections cover email, campaign tools, ad and DMP systems, web platforms, identity providers, files, webhooks and mobile sources. | The integration catalogue includes Shopify, Magento 2, WordPress/WooCommerce, PrestaShop, Shoper, Shopware, OpenCart, VTEX, BigCommerce and support or CRM tools. |
| Product | BlueConic combines real-time customer profiles with AI agents that run growth programs across a company’s existing channels. | Manago AI describes itself as an AI Customer Engagement Platform for understanding customers, acting on behavioural signals, and creating growth campaigns. |
| Rating on Capterra | 4.2 out of 5 from 17 reviews | 4.5 out of 5 from 252 reviews. |
| Rating on G2 | 4.1 out of 5 from 19 reviews | 4.5 out of 5 from 309 reviews. |
| Rating on GetApp | 4.4 out of 5 from 10 reviews | 4.5 out of 5 from 242 reviews. |
| REST API | REST API v2 exposes visitor profiles, segments, interactions and audit events through OpenAPI and OAuth 2.0. | API v3 uses an API-KEY header created in the platform's Integration Center and exposes endpoints for contacts, products, WhatsApp, mobile push and exports. |
| Self-hosting | The service is described as hosted SaaS, with BlueConic installations running in regional server clusters rather than a documented self-hosted edition. | The terms describe an online Manago AI system accessed through the internet and do not describe a self-hosted deployment option. |
| Support | Customers can contact support through the in-tenant AI Help Bot, submit support tickets, or email BlueConic Support. | Pricing materials state that every package includes 24/7 technical support, help articles, a knowledge base and Customer Success access. |
| System requirements | The Chrome extension works only in Google Chrome and BlueConic recommends the latest Chrome version; other browsers may have limited behavior. | The administrative panel requires internet access and the latest Chrome or Firefox; widgets require a modern HTML5/CSS3/JavaScript browser with cookies, LocalStorage and Web Push. |
| What it does | BlueConic is a customer data platform that combines cross-channel customer data into live profiles for audience building, personalization and activation. | Manago AI is a customer-engagement platform that combines customer data, journey automation, personalization and AI campaign creation. |
Plans
Manago AI (formerly SALESmanago)
- Agentic AI Boost€30 a month
- Agentic AI Power€99 a month
- Agentic AI StarterFree
- AI StarterFree
- AI Boost€30 a month
- AI Power€99 a month
- Platform · 3,000 active contacts€213 a month
- Agentic AI FlexPriced on request
- AI FlexPriced on request
- Manago AI platformPriced on request
In their own words
BlueConic
BlueConic combines real-time customer profiles with AI agents that run growth programs across a company’s existing channels. Its Growth Plays cover identity and audience building, commerce growth, and customer retention and loyalty. Customer signals, including intent gathered through quizzes and product finders, can update profiles in real time. Teams can set eligibility, offers, frequency caps and spending limits for Agent Studio. BlueConic says it works directly from an existing data warehouse without copies or new pipelines, and lists more than 150 integrations, including Klaviyo, Meta, Shopify and Braze. The company describes its Customer Growth Engine as serving B2C brands and markets it to e-commerce teams. Listed capabilities include real-time profiles, identity resolution, audience activation and data ingestion. BlueConic says it has completed a SOC 2 Type 2 audit for Security, Availability and Confidentiality criteria, and offers privacy controls for compliance and consent. Its free access subscription costs nothing, with profile, volume and usage limits and no support obligations. Paid pricing is available on request.
Manago AI (formerly SALESmanago)
Manago AI, formerly SALESmanago, is an AI customer engagement platform built for e-commerce. Its Customer Data Platform combines behavior, purchases, engagement, preferences, consent and predictive signals into profiles for campaigns and personalisation. Automation can trigger cross-channel journeys when customers browse, buy, abandon carts, return or disengage. Journeys can use email, SMS, WhatsApp, push and web. Agentic AI can help form audiences, draft content, assemble workflows, suggest timing and prepare campaigns for team approval. Ready-to-use e-commerce integrations include Shopify, Magento, PrestaShop and WooCommerce, with an open API for custom integrations. The platform is available on Android, iOS, web and API, and includes real-time profiles, identity resolution, audience activation, a visual workflow builder, behavioral triggers, lead scoring and CRM sync. Pricing is on request; there is no free plan, though a free trial is available. Active contacts affect platform pricing, SMS and WhatsApp are usage-charged, and some expansion packs are optional. AI allowances reset monthly and use pauses at the cap unless more usage is obtained.