Bluecore vs Sendlane
Bluecore
bluecore.com
Sendlane
sendlane.comSide by side
| Figure | Bluecore | Sendlane |
|---|---|---|
| Price from | — | $100/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 2 | 2 |
| Spec score · Merchant Marketing Software | 8.4 (#2) | 8.3 (#5) |
| API | Bluecore’s Events API accepts mobile app and other source events to identify or update customers and record commerce behaviors, including custom events. | Sendlane provides JavaScript tracking and server-side APIs for custom ecommerce integrations and customer behavior and transaction data. |
| Company legal name | Crunchbase identifies the legal name as Bluecore, Inc. | Crunchbase lists the legal name as SENDLANE, INC. |
| Headquarters | New York, New York, United States | San Diego, California, United States |
| Integrations | Published integrations include Magento 2, mParticle, LoyaltyLion, Passkit, Cartful, Shopify, Shopify webhooks and Google Cloud Storage, plus SFTP imports and exports. | The pricing page advertises deep-data integrations for Shopify, WooCommerce, ClickBank, Miva, Smile.io, and OneClick, plus 2,000-plus apps through Zapier. |
| Limit: price | G2 reviewers describe Bluecore as expensive and say implementation can require substantial IT coordination. | G2's review summary says some users find the pricing high for smaller businesses. |
| Praise: ease of use | G2's review analysis says users repeatedly praise the interface, email builder and campaign automation for being easy to use. | G2's review summary says users praise ease of use and the ability to set up campaigns quickly. |
| Product | Bluecore combines shopper identity, behavioral data and product data to personalize experiences across email, SMS, websites and paid media. | Sendlane presents a unified retention marketing platform for email, SMS, reviews, and forms. |
| Support | Bluecore advertises onboarding, enablement and retail services, while its support document specifies 24x7x365 product support. | Sendlane says support is available 24/7 by live chat and email and that trial users can access support and the knowledge base. |
| What it does | Bluecore is a retail marketing platform that unifies shopper identity, behavioral signals and product catalog data for personalized campaigns. | Sendlane describes its product as an email and SMS marketing platform with reviews and forms for merchants. |
Plans
Bluecore
- Custom enterprisePriced on request
- Custom enterprise planPriced on request
In their own words
Bluecore
Bluecore combines shopper identity, behavioral data and product data to coordinate personalization across email, SMS, websites and paid media. Its audience builder supports drag-and-drop segmentation, historical and predictive analytics, audience insights and customer profiles. Bluecore says its retail models can score customer lifetime value, lifecycle stage, likelihood to act and product preferences. Campaign triggers can respond to shopper behavior and product events such as price drops, new arrivals and back-in-stock items. Marketing Agent explains marketing performance and tracks identification signals, with diagnostic insights connectable to campaign execution across email and mobile. Its AI Shopping Assistant can support shopping across websites, email, mobile apps and SMS. The Events API accepts mobile and other source events to identify or update customers and record commerce behavior, including custom events. Listed integrations include Adobe, BigCommerce, Criteo, Google Ads, Salesforce Marketing Cloud, Shopify, Snowflake, TikTok and Twilio. Bluecore targets retail ecommerce and marketing leaders; pricing is on request, and some audience exports and predictive scores may depend on contract.