Sendlane

Spec sheet

What it does

Sendlane describes its product as an email and SMS marketing platform with reviews and forms for merchants.Read 21 Oct 2026 · sendlane.com

Product

Sendlane presents a unified retention marketing platform for email, SMS, reviews, and forms.Read 9 Oct 2026 · sendlane.com

Audience

The company describes its product as purpose-built for direct-to-consumer merchants and eCommerce brands.Read 9 Oct 2026 · sendlane.com

Free plan

NoRead 23 Sep 2026 · sendlane.com

API

Sendlane provides JavaScript tracking and server-side APIs for custom ecommerce integrations and customer behavior and transaction data.Read 21 Oct 2026 · help.sendlane.com

Integrations

The pricing page advertises deep-data integrations for Shopify, WooCommerce, ClickBank, Miva, Smile.io, and OneClick, plus 2,000-plus apps through Zapier.Read 21 Oct 2026 · sendlane.com

Security

Sendlane requires users to send from verified sending subdomains with authenticated sender profiles, using SPF, DKIM, and DMARC verification.Read 9 Oct 2026 · help.sendlane.com

Support

Sendlane says support is available 24/7 by live chat and email and that trial users can access support and the knowledge base.Read 21 Oct 2026 · sendlane.com

Headquarters

San Diego, California, United StatesRead 28 Sep 2026 · sendlane.com

A/B testing

YesRead 23 Sep 2026 · sendlane.com

Analytics

Sendlane lists real-time data and analytics, ROI and conversion tracking, and machine-learning open predictability among its features.Read 21 Oct 2026 · sendlane.com

API documentation

The custom integration guide links to complete v2 API documentation and provides event references and integration guidance.Read 21 Oct 2026 · help.sendlane.com

API events

The API guide lists events including product views, cart additions, checkout starts, placed orders, ordered products, and fulfilled orders.Read 21 Oct 2026 · help.sendlane.com

Automation

The pricing page lists pre-built funnels and behavior-, trigger-, and event-based marketing automation.Read 21 Oct 2026 · sendlane.com

Company founded

LinkedIn lists Sendlane as founded in 2013.Read 21 Oct 2026 · linkedin.com

Company headquarters

LinkedIn lists Sendlane's headquarters as San Diego, California.Read 21 Oct 2026 · linkedin.com

Company history

Sendlane's company story says the founders began building the product in 2013 and officially went all in on it in 2017.Read 9 Oct 2026 · sendlane.com

Company legal name

Crunchbase lists the legal name as SENDLANE, INC.Read 21 Oct 2026 · crunchbase.com

Company size

LinkedIn lists a company size of 51–200 employees.Read 21 Oct 2026 · linkedin.com

Company status

Crunchbase lists Sendlane as acquired by Privy and identifies the company as active.Read 21 Oct 2026 · crunchbase.com

Contacts

Sendlane says its plans are based on send volume and have unlimited contacts.Read 9 Oct 2026 · sendlane.com

Documentation

The help center organizes articles on campaigns, automations, SMS, audience management, forms, integrations, reporting, reviews, and release notes.Read 21 Oct 2026 · help.sendlane.com

Email automation

YesRead 23 Sep 2026 · sendlane.com

Email builders

The product includes drag-and-drop visual and real-time HTML email builders, according to its pricing page.Read 21 Oct 2026 · sendlane.com

Email campaigns

The pricing page lists campaigns and newsletters among the features included in its plans.Read 21 Oct 2026 · sendlane.com

Email marketing

Plans include campaigns and newsletters, visual drag-and-drop and HTML email builders, templates, and multivariate testing.Read 9 Oct 2026 · sendlane.com

Forms

The pricing page lists intelligent pop-ups and forms for collecting audience information.Read 21 Oct 2026 · sendlane.com

G2 rating

Sendlane has a 4.6 out of 5 rating from 78 reviews on G2.Read 21 Oct 2026 · g2.com

Integration setup

Sendlane's help article says many third-party integrations use an API key, and some require a custom integration for features such as event tracking.Read 21 Oct 2026 · help.sendlane.com

Licence

Sendlane is presented as a commercial hosted product; its opened product pages do not state an open-source licence.Read 21 Oct 2026 · sendlane.com

Limit: billing and support

Trustpilot reviewers described delays receiving promotional billing credits and dissatisfaction with support; these are individual reviewer reports.Read 21 Oct 2026 · trustpilot.com

Limit: compliance reviews

A Trustpilot reviewer reported that scheduled marketing emails were held for compliance review and denied, which they said disrupted sending.Read 21 Oct 2026 · trustpilot.com

Limit: price

G2's review summary says some users find the pricing high for smaller businesses.Read 21 Oct 2026 · g2.com

Limit: reporting

G2's review summary lists poor reporting as a repeated negative theme; one reviewer says last-touch attribution does not capture multi-touch journeys.Read 21 Oct 2026 · g2.com

Notable product news

Sendlane's blog announced an integrated product reviews feature for collecting, managing, and displaying customer reviews.Read 21 Oct 2026 · sendlane.com

Praise: automation

G2's review summary says users value the platform's automation features for email and SMS marketing.Read 21 Oct 2026 · g2.com

Praise: customer support

G2's review summary says users frequently praise customer support and the assistance they receive.Read 21 Oct 2026 · g2.com

Praise: ease of use

G2's review summary says users praise ease of use and the ability to set up campaigns quickly.Read 21 Oct 2026 · g2.com

Privacy and encryption

Sendlane's privacy policy says services use SSL technology to encrypt personal data and that services are hosted in the United States.Read 9 Oct 2026 · sendlane.com

SDKs

The opened API documentation describes JavaScript tracking and server-side APIs; it does not identify a software development kit.Read 21 Oct 2026 · help.sendlane.com

Segmentation

The pricing page lists tags, custom fields, and multivariable segmentation tools.Read 21 Oct 2026 · sendlane.com

Segmentation and analytics

Listed capabilities include multivariable segmentation, real-time data and analytics, ROI and conversion tracking, and machine-learning open predictability.Read 9 Oct 2026 · sendlane.com

Self-hosting

The product pages and API guide describe a hosted service and do not state that customers can self-host it.Read 21 Oct 2026 · sendlane.com

SMS availability

SMS activation is available only to businesses with registered addresses in the United States; shortcode messages are available to US and Canadian numbers, while toll-free messages are available to US, Canadian, and Puerto Rican numbers.Read 9 Oct 2026 · help.sendlane.com

Tracking

The pricing page lists Beacon website tracking as a product feature.Read 21 Oct 2026 · sendlane.com

Trial limits

The 60-day trial is limited to 100 contacts and 500 email sends; SMS is included only with paid accounts.Read 9 Oct 2026 · sendlane.com

Trustpilot rating

Sendlane has a 2 out of 5 rating from 11 reviews on Trustpilot.Read 21 Oct 2026 · trustpilot.com

Plans and prices

Every Sendlane plan and price →

Where Specifiction places it

• Email marketing tools#22 of 1878.8
• Merchant Marketing Software#6 of 198.3
• Email Marketing Software#69 of 1878.3
• AI Email Marketing Software#13 of 228.2
• Email List Management Software#6 of 88.1